Gen Z Heat: Concerts Become a “National Fever”
In just the past two years, Vietnam has witnessed a series of concerts on an unprecedented scale. From My Dinh and Thong Nhat stadiums to open spaces in Da Nang and Can Tho , wherever there is a show, tens of thousands of young people eagerly attend.
Typically, on the evening of August 26, at the Vietnam National Exhibition Center (Dong Anh, Hanoi), despite the pouring rain, tens of thousands of spectators - mostly young people - still braved the rain for hours to immerse themselves in the concert "Vietnam in me". The image of a sea of people in raincoats, flashbulbs flashing simultaneously and the echoing singing amidst the heavy rain became vivid proof of the strong attraction of music and the enduring spirit of youth.
In particular, Gen Z – the generation born and raised in the digital environment – is playing a central role in this explosion. They see concerts not simply as performances, but as community experiences: from staying up all night to hunt for tickets online, preparing matching outfits, to sharing every moment on TikTok, Facebook, Instagram. It is the flow of social media that has turned concerts from limited events of tens of thousands of people into a “viral phenomenon” reaching millions of people.
What makes the concert hot is not only the performing artists, but also the way Gen Z turns the concert into a “connection party”. There, young audiences are not afraid to express their emotions, not afraid to join the group, let the cheers, flashing lights, and the songs resound together to become a common memory. This is a clear difference from the previous generation – who mainly accessed music through radio, CDs, or watched performances in small groups.
Those moments, when spread on social networks, immediately created the FOMO effect. Concerts were no longer just events for tens of thousands of people present in person, but quickly became a "national fever" on cyberspace, proving the viral power of Gen Z.
In terms of economics , each big concert is bringing along a huge cash flow: airfare, hotels, and catering services all increase sharply, creating a “tourism festival” effect at the venue. Experts say that the heat from Gen Z is the driving force pushing the Vietnamese entertainment industry into a boom phase, approaching regional scale.
If the concert “Vietnam in me” on the evening of August 26 was the latest proof of the attraction despite the weather – when tens of thousands of spectators still braved the rain to attend the art program celebrating the 80th anniversary of National Day, then just two weeks before, the concert “Fatherland in my heart” on the evening of August 10 at My Dinh National Stadium created a sacred, unforgettable moment.
During the concert “Fatherland in the Heart”, when the first notes of “Marching Song” sounded, the entire 50,000-strong audience stood up, put their hands on their chests and sang loudly. The singing echoed like a giant choir, making the already lively atmosphere suddenly become solemn and emotional. Next, songs praising the Fatherland, including young compositions by Nguyen Van Chung, were sung together by tens of thousands of spectators, creating an atmosphere that was both majestic and intimate.
The special significance of this moment lies in the fact that, in an entertainment space, the young audience sang with all their natural emotions, without restraint or convention. This proves that patriotism is not rigid, but can exist and burn in the daily lives of young people.
Le Minh Anh, a young person, rode a motorbike from his home to the National Exhibition Center, a distance of 20km, in the rainy weather, to immerse himself in the singing about “Vietnam in me”, showing that the art program has left an impression of perseverance and pride, when young people consider being present in an art program associated with the Fatherland as a way to express their own patriotism.
Cultural experts say that the common point of recent concerts is the strong resonance between music and national spirit. Gen Z, with its openness and connection, has brought a very unique way of expressing patriotism - no longer stopping at slogans, but becoming an emotional experience, where each individual joins the collective to affirm national pride.
The enthusiasm that young people create for national concerts comes not only from their passion for music, but also from their desire to connect and affirm values. For Gen Z, concerts are not only a place to enjoy music, but also a space to affirm the bravery, pride and national spirit of Vietnamese youth.
Source: https://baovanhoa.vn/van-hoa/khi-am-nhac-ket-noi-va-tinh-yeu-nuoc-thang-hoa-164165.html
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