"Giving a new look" to Tet products.

To serve the Tet market, businesses and OCOP (One Commune One Product) entities in Da Nang are not only focusing on improving quality but also paying special attention to improving designs and packaging. This systematic investment helps increase value, meet gift-giving preferences, and gradually expand market share during the peak season at the end of the year.

Ms. Thai Thi Nhi (on the right) introduces Tet gift products to foreign tourists. Photo: Provided by the company.

"Good wood must have a good "finish line" as well.

These days, the atmosphere of production and packaging at businesses, production facilities, and cooperatives in the city is extremely busy. This year's Tet season marks a strong shift in branding thinking. Exquisitely designed Tet gift boxes using environmentally friendly materials or gift baskets reflecting rich cultural identity are gradually gaining the trust of consumers.

In a highly competitive environment, businesses recognize that product quality is paramount, but design is the key factor in attracting customers.

As a company with experience exporting products to many demanding markets such as the US, Japan, and South Korea, Ms. Mai Thi Y Nhi, co-founder of My Phuong Food Co., Ltd. (Hoa Khanh ward), said that the company's mindset has changed significantly. Previously, they thought "quality is more important than appearance," meaning that delicious cakes were enough. But in recent years, especially during the Lunar New Year season, consumer tastes have changed, and products must not only be delicious but also beautiful and eye-catching.

Responding to this demand, this Tet holiday, My Phuong Food is launching new lines of gift boxes with new designs, ranging from premium hard cardboard boxes to those made from eco-friendly materials. Notably, the biggest difference is that the designs follow stories connected to local identity.

Sharing the same viewpoint, Mr. Nguyen Duy Viet, Director of Tam Legend Group Joint Stock Company (Dulius brand, Dai Loc commune), said: “We believe that service begins when customers see the product on the shelf, not when they taste it. Therefore, to give customers a better experience, the product must be beautiful and attract their attention from the first glance.”

My Phuong Food Co., Ltd. designed product packaging for the Lunar New Year. Photo: PV

To realize this, the company redesigned the entire packaging for its chili sauce, rice paper, and chili powder products. Capitalizing on consumer psychology during Tet (Lunar New Year), the dominant colors were red and yellow, representing wealth and good fortune. However, Mr. Viet also emphasized that while change was necessary, retaining the product's distinctive features was even more important. The new packaging had to balance many factors, from the strategic message and government regulations to reflecting regional culture without being outdated.

Enhancing value through meticulous attention to detail.

Investing in packaging is an inevitable trend, but for businesses and manufacturers, this is a complex economic challenge. How to make products more attractive and luxurious while keeping costs reasonable is a concern for many.

Ms. Thai Thi Nhi, Director of Me Mit Hoi An Food Co., Ltd. (Hoi An Tay Ward), said that the challenging economic context forces businesses to seriously consider long-term value. This year, for Tet (Lunar New Year), the company launched Tet gift collections with a minimalist yet sophisticated approach, featuring 4-star OCOP products such as cereals and herbal teas. “We determined that packaging needs upgrading, but it must be within the company's budget. Therefore, we focused on optimizing design instead of using overly expensive materials. At the same time, we minimized unnecessary decorative details and standardized packaging sizes to reduce production and transportation costs,” Ms. Nhi explained.

According to Ms. Nhi, the company's packaging focuses on incorporating a story of meticulousness and thoughtfulness. When products have good sales and stable demand, businesses can optimize costs through large-scale printing. In addition, creating various levels of Tet gift sets gives consumers more choices, ensuring the products maintain the necessary elegance while remaining reasonably priced.

Products from Tam Legend Group Joint Stock Company (Dulius brand) feature the characteristic red and yellow colors of Tet (Vietnamese Lunar New Year). Photo: PV

At Duy Oanh Green Agriculture Cooperative (Duy Xuyen commune), the effectiveness of investing in product design has been proven in practice. Ms. Pham Thi Duy My, Director of the Cooperative, said that the unit considers investing in packaging as an investment in the long-term value of the product. “This Tet season, we launched more sophisticated and modern Tet gift sets while still retaining the rustic charm of our local agricultural products. When products are given a ‘new look,’ the added value is very clear. The products are more accessible to customers, especially in the gift-giving segment. After the cooperative invested in packaging design, the number of customers is now more stable and effective compared to previous years,” Ms. My said.

According to Mr. Nguyen Duy Viet, the packaging change had been planned for a long time, so the financial plan was clearly defined. "We worked with our suppliers very early on, so we didn't increase prices during this product upgrade. This creates a huge competitive advantage; the product is more luxurious and refined, yet the price remains affordable for customers," Mr. Viet explained.

It is evident that the transformation of Da Nang's products this Tet season is not limited to external appearance but also reflects a focus on business thinking. The harmonious combination of internal quality and external design, of modernity and traditional identity, is helping these products gradually establish their position in the market.

Source: https://baodanang.vn/khoac-ao-moi-cho-san-pham-tet-3320145.html