Facilitating the flow of Russian and CIS tourists.

The establishment of several direct flight routes connecting Da Nang with the Russian market and the CIS (Commonwealth of Independent States) region is opening up prospects for attracting this type of tourist in 2026.

The ceremony welcoming the first direct flight connecting Moscow and Da Nang took place on the morning of May 23rd. Photo: QUOC TUAN

Positive signal

On May 23rd, the first direct flight connecting Moscow and Da Nang, operated by Anex Tour Vietnam in collaboration with Vietjet Air, landed at Da Nang International Airport with 377 passengers. This opens up expectations for a strong connection with the Russian tourist market to Central Vietnam.

Previously, in April 2026, Crystal Bay collaborated with Vietjet Air to operate the Astana (Kazakhstan) - Da Nang route. This route currently operates with a frequency of 3 flights per week and is expected to increase to 6 flights per week from June.

According to a representative from Anex Vietnam Trading and Tourism Company Limited (Anex Tour Vietnam), from April to October 2026, the company will be attracting tourists from Russia, Belarus, and the CIS region from 12 cities. The total number of tourists expected to visit Da Nang during the peak summer season from these markets is estimated at 68,160.

Following a strong recovery in international tourism, the Russian and CIS markets are becoming one of Da Nang's most promising sources of tourists in 2026. The continuous expansion of charter flights, increased flight frequencies, and intensified international promotion demonstrate the local tourism industry's high expectations for diversifying its international tourist base from this market.

According to the Da Nang City Tourism Promotion Center, in the first four months of 2026, the total number of tourists from Russia and the CIS to the city reached over 142,000 (accounting for 3.7% of the total international tourist arrivals), an increase of more than 20% compared to the same period in 2025. This is considered a positive sign in the context of the international tourist market gradually restructuring after many fluctuations.

Not only has the number of tourists recovered, but the Russian and CIS markets have also shown high spending power, longer stays, and a preference for beach resorts. With its advantages in tourism infrastructure, beaches, climate, and a range of high-end resort products, Da Nang is gradually becoming an attractive choice for this group of tourists.

Da Nang's tourism industry is implementing various promotional measures to attract Russian tourists and those from the CIS market. Photo: QUOC TUAN

Numerous tourism promotion and marketing activities

In recent times, the city has implemented numerous large-scale promotional activities in Russia and the CIS region. These include the MITT Moscow 2026 International Tourism Fair, the largest tourism fair in Russia and Eastern Europe. Simultaneously, programs have been organized to connect travel businesses and international media, facilitate famtrips to explore destinations, and welcome the first flights from Russia and the CIS to Da Nang.

One notable new development is that Da Nang is launching its first-ever international communication campaign on the digital ecosystems of Yangon and Yandex, platforms popular in Russia and the CIS region. Through digital services such as ride-hailing, maps, location search, and online advertising, Da Nang's tourism image is directly reaching a large number of Russian-speaking users.

Accordingly, the number of searches and visits from the Russian market has increased significantly recently, making Russia one of the international markets with the highest traffic on Da Nang's tourism information platform.

According to travel agencies, the increased frequency of flights from Russia and the CIS not only contributes to diversifying the international tourist market but also reflects the growing confidence of travel companies in the attractiveness of Da Nang as a destination. In the context of the recovering and restructuring international tourism industry, this is seen as a crucial opportunity for the city to expand its high-quality tourist market, increase the capacity of accommodation and resort services, and promote sustainable tourism growth.

With the advantage of direct flights, a focused promotional strategy, and strong participation from international travel businesses, the Russian and CIS tourist markets are expected to continue to be one of the important growth drivers of Da Nang tourism in 2026 and the following years.

Source: https://baodanang.vn/khoi-thong-dong-khach-nga-va-cis-3338363.html