Major General Le Xuan Minh - Director of the Department of Cyber Security and High-Tech Crime Prevention - Photo: VGP/PL
On the morning of August 18, the Department of Cyber Security and High-Tech Crime Prevention (A05, Ministry of Public Security ) coordinated with the National Cyber Security Association to organize the Conference "KOL with the era of national rise", gathering more than 300 typical influential people (KOL) across the country.
This is the first national-scale event organized to create a forum connecting the KOL community with managers, businesses and platforms, to accompany and spread values, towards the sustainable development of the country in the digital age.
The conference is held as an annual forum, bringing together prestigious voices from many fields - typical KOLs, management agencies, businesses, management companies, training and media platforms.
Speaking at the opening of the conference, Major General Le Xuan Minh - Director of the Department of Cyber Security and High-Tech Crime Prevention and Control said that in the digital age - where national borders are expanding to every internet connection point - influencers (KOLs) in cyberspace have become a special force contributing to shaping social awareness, leading trends, promoting creativity and promoting and spreading Vietnamese values to the world .
"KOLs are not only new trendsetters but also digital ambassadors, making an important contribution to building Vietnam and implementing the four pillars of creating a new era for the country," said the Director of the Department of Cyber Security and High-Tech Crime Prevention.
According to Major General Le Xuan Minh, the Party and the State always pay special attention, issuing many policies and guidelines to create a healthy development environment for KOLs, where the values of "truth, goodness, beauty" are spread more strongly than ever. Each KOL needs to be deeply aware of their impact in every statement, image, and action; management agencies, technology platforms... need to join hands to orient, accompany, support and create a healthy environment for KOLs to promote patriotism, promote positive influence, and promote the development of the national economy , culture, society and media.
Establishing the Digital Trust Alliance
One of the important highlights of the conference was the establishment of the “Digital Trust” Alliance, which brings together prestigious KOLs/KOCs, businesses, press agencies and platforms to spread positive values, lead trust and build standards. The Alliance will act as a bridge between parties to promote transparency, professionalism and responsibility in activities in cyberspace.
The Conference will also officially launch the “Influencer Trust” program, an initiative to promote “responsible influence” through communication campaigns, forming standards and ethical codes of the KOL community and a program to evaluate and certify the level of prestige, transparency, trust and responsibility of KOL/KOC.
The program helps support management agencies, businesses, and brands in choosing suitable media partners, while protecting consumers from false content and disguised advertising.
In particular, the Digital Trust Alliance will gather KOLs nationwide to become a force with positive influence from cyberspace to social life, together with the country to create a new era.
The Influencer Trust Program will provide a comprehensive and easily verifiable assessment framework to validate the transparency, ethics and responsibility of influencers. This will establish communication standards in accordance with legal regulations, protect consumer rights and create trust for stakeholders.
Phuong Lien
Source: https://baochinhphu.vn/kien-tao-moi-truong-lanh-manh-de-nguoi-co-anh-huong-kol-phat-huy-tich-cuc-102250818113836453.htm
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