Lai Chau: Free training on market development skills and product consumption on the internet

Lai Chau : Improving agricultural processing capacity Promoting consumption of Lai Chau agricultural products in modern retail systems

The Lai Chau Province Investment, Trade and Tourism Promotion Center has just announced an invitation for businesses and cooperatives in need to participate in a free short-term training course on market development skills and product consumption on the internet.

The training program was organized by the Lai Chau Provincial Center for Investment, Trade and Tourism Promotion in coordination with the Department of Trade Promotion, Ministry of Industry and Trade.

Lai Châu: Tập huấn miễn phí kỹ năng phát triển thị trường và tiêu thụ sản phẩm trên internet

The organization of the training course aims to implement Decision No. 2924/QD-BCT dated December 28, 2022 of the Ministry of Industry and Trade on approving the National Program on Trade Promotion in 2023; at the same time, it aims to equip trade promotion organizations, enterprises and cooperatives in the Northwest region with skills to exploit market information and sell effectively through the internet environment.

Accordingly, the training is expected to take place over 2 days (from June 22 to June 23, 2023) in Lai Chau City, Lai Chau Province.

The training content focuses on: Overview of Lai Chau e-commerce and e-commerce trends in the digital age; Effective business solutions on e-commerce platforms and social networking channels; Setting up accounts and doing business on famous e-commerce platforms in Vietnam such as Shoppe, Lazada, Tiki, social networks Facebook, Zalo; Practice on Setting up accounts and doing business on famous e-commerce platforms in Vietnam, social networks Facebook, Zalo.

In addition, the training course also includes: Multi-channel content creation, How to deploy multi-channel content to optimize and reach customers; How to approach and build an online marketing strategy for businesses; Effective brand development and business on Shopee e-commerce platform and some famous e-commerce platforms; Omni-channel multi-channel retail model, opportunities and challenges in changing managers' perceptions with the application of digital solutions to increase sales in business operations.

Participants: Trade promotion organizations, enterprises, cooperatives in the Northwest region (including Lai Chau, Dien Bien, Son La, Yen Bai, Lao Cai, Hoa Binh provinces) legally established according to the provisions of law. Participating lecturers have experience and knowledge in teaching research, market analysis, and strategic planning to promote the consumption of quality products to consumers on the Internet.

Information on participation in the training course must be sent to the Lai Chau Provincial Center for Investment, Trade and Tourism Promotion before June 15, 2023 (Address: 4th Floor, Building No. 1, Lai Chau Provincial Public Service Unit Complex; Email: [email protected]; Phone: 02133.799.919.

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