Lamborghini is no longer a priority for the rich for this reason?

Import tax on European cars in the US increased to 27.5%, causing the price of Lamborghinis to increase by hundreds of thousands of dollars, even millionaires have to consider before spending money.

Video: The world's most powerful Lamborghini Huracan supercar.

The US has just imposed a 27.5% import tax on European cars, nearly double the previously announced 15%. This has caused Italian supercars like Lamborghinis to increase in price by hundreds of thousands of dollars, making models that already start at $400,000 easily reach the million-dollar mark.

CEO Stephan Winkelmann is candid: Even the super-rich aren’t interested in paying the hefty tariffs. “The rich got rich by being very careful with their money. They’re very careful, and right now many are choosing to wait rather than take out their wallets right away,” he told CNBC.

Taxes doubled, Lamborghini is no longer a priority for the rich.

Winkelmann said some American buyers are still buying cars but are trying to negotiate prices, while many are “holding their ground” and waiting for the tariffs to stabilize. Many European manufacturers have considered moving production to other markets to avoid tariffs, but for Lamborghini, this is almost impossible. “Made in Italy is the core of the brand, we cannot change it,” the CEO emphasized.

In addition to the impact of tariffs, Lamborghini has also increased its selling price by 7-10%. Experts say that the new buyer will bear all of this cost, not the car company. That means the check to own a Lamborghini is becoming more and more expensive.

In addition to the impact of taxes, Lamborghini also increased its selling price by 7-10%.

The US is one of the most important markets for Lamborghini and other European supercar manufacturers. However, with the new tax barriers, not only will the selling price skyrocket, but it will also pose the problem of retaining wealthy customers in a fiercely competitive environment.

Winkelmann believes that free trade is the long-term solution. But in the short term, Lamborghini, like many other European car manufacturers, must adapt to the reality and face a major challenge in maintaining its appeal in the US, considered the “gold mine” of the supercar industry.

Source: https://khoahocdoisong.vn/lamborghini-khong-con-la-uu-tien-cua-cac-dai-gia-vi-ly-do-nay-post2149049708.html