Vinamilk creates a highlight at the Exhibition '80 Years of Journey of Independence - Freedom - Happiness'

(Chinhphu.vn) - At the exhibition "80 years of the Journey of Independence - Freedom - Happiness" held in Hanoi, Vinamilk's exhibition and experience space attracted a large number of visitors. With eye-catching design, interactive experiences and trials of nutritional products, Vinamilk's exhibition space became one of the favorite stops of the event.

Vinamilk 's exhibition space is designed to be modern, welcoming, and highly creative - Photo: VGP/LN

Vinamilk: Committed to serving the Vietnamese people for nearly half a century.

From the very first days of the "80 Years of Independence - Freedom - Happiness" Exhibition, Vinamilk's exhibition and experience space quickly became a popular destination for people of all ages, not only because of the brand's familiarity, but also thanks to its modern, approachable, and creative approach.

"Vinamilk is proud to be considered a national brand, closely associated with and serving the Vietnamese people for nearly half a century. At this exhibition, Vinamilk's display and experience space not only introduces high-quality nutritional products, but also conveys the spirit of the interplay between tradition and modernity, between the origins of a state-owned enterprise and the stature of a top-tier, most promising global brand according to a recent assessment by Brand Finance," shared Ms. Bui Thi Huong, CEO of Vinamilk.

Not only a place to display products, Vinamilk also integrates information about the development journey of the enterprise from the early days of establishment to its current position as a national brand, accompanying the development of the country.

Many people visited the exhibition space and experienced Vinamilk's products at the exhibition - Photo: VGP/LN

Vinamilk reinvents itself to reach the public in an effective and modern way.

Throughout the exhibition, the number of visitors to Vinamilk's display and experience space remained consistently high. This not only demonstrates consumers' loyalty to the brand but also shows how Vinamilk is reinventing itself to reach the public in a more effective, modern, and approachable way.

Bui Thi Nhu Y (22 years old) from Ho Chi Minh City to Hanoi , when coming to Vinamilk's display area at the exhibition, exclaimed: "I am very impressed with Vinamilk's modern and neat exhibition space. When trying Vinamilk's milk here, I found it very delicious and the packaging is very beautiful."

Vinamilk brings to the exhibition interesting experiences through visual representations of breakthroughs in innovation, science and technology to create international standard nutritional products, leading consumer trends.

Vinamilk has about 101,000 products for visitors to enjoy many flavors from fresh milk, nut milk to cool ice cream - Photo: VGP/LN

"Since its establishment and throughout nearly 50 years of development, Vinamilk has always determined its mission to be 'care'. We care for people with the best nutritional products that meet international standards," affirmed Mr. Nguyen Quang Tri, Vinamilk's Marketing Executive Director.

Vinamilk's journey began in 1976. From its humble beginnings filled with countless difficulties, Vinamilk has continuously strived to grow, becoming a leading dairy company and a national brand of Vietnam. Vinamilk now holds a significant place on the global map, present in 65 countries, with a diverse product portfolio including liquid milk, yogurt, condensed milk, and specialized nutritional products.

"Throughout its nearly 50-year journey of development, Vinamilk has continuously grown stronger. According to a recent announcement by Brand Finance, we have been recognized as the top 1 most promising dairy brand globally. This achievement is a result of the combined affection and trust of the Vietnamese people. It is also the driving force for Vinamilk to continue dedicating its heart and soul to its mission of caring for the health, enhancing the physical and intellectual development of Vietnamese people, and taking the national brand further on the world map," shared Ms. Bui Thi Huong.

Le Nguyen

Source: https://baochinhphu.vn/vinamilk-tao-diem-nhan-tai-trien-lam-80-nam-hanh-trinh-doc-lap-tu-do-hanh-phuc-102250830205919181.htm