With the goal of creating an unprecedented large-scale jewelry exhibition, experience, and shopping event, DOJI Group organized the first Shining Show in Hai Phong. Here, residents of the port city not only admired but also tried on jewelry to fully appreciate the beauty of each diamond and gemstone masterpiece.
DOJI Group will hold the Shining Show on December 20-21 , 2025 at the Diamond Crown building in Hai Phong .
Shining Show is expected to elevate the standard of experience for visiting and shopping for jewelry in this promising market. This is also one of DOJI's strategic steps to expand its retail ecosystem in Hai Phong – a place where the brand aims not only to sell products but also to create experiences, culture, and services associated with a modern lifestyle.
Shining Show is open to the public at Diamond Crown Hai Phong building.
Spanning an area of up to 1,000 m², Shining Show creates an unprecedented "feast" of jewelry on an unprecedented scale. The exhibition brings together thousands of exquisite masterpieces: from dazzling diamond, gemstone, and 24K gold jewelry to high-end gold gift products.
In particular, Shining Show also showcases premium jewelry collections and classic gemstone masterpieces in a unique presentation concept, combined with a space to admire record-breaking treasures and exquisite gold gift pieces from the DOJI brand. All these elements blend together to create a perfect, multi-sensory experience befitting its prestigious status.
Thousands of trendy jewelry designs will be on display at the Shining Show .
Besides the impressive selection of jewelry on display, DOJI Group's Shining Show has become an "emotional journey of discovery ," where visitors can have bespoke jewelry designed to their specifications and try on jewelry using technologies like Virtual Tryon, Wonder Touch, and Magic Mirror – all part of the smart, personalized jewelry shopping experience that has become synonymous with the DOJI brand.
Alongside DOJI's signature digital experiences are creative workshops such as making gemstone bracelets and gemstone charm phone straps – where participants can create their own unique accessories; photo-worthy spots for capturing beautiful moments during their journey into the sparkling world of jewelry; and countless other unmissable experiences.
Attending the Shining Show, customers can also enjoy thousands of exclusive jewelry offers: 100% of attendees receive valuable gifts and discounts up to 35% on jewelry, only 70 pairs of natural diamond wedding rings priced at just 7 million VND, free jewelry fitting, owning a DOJI passport with unlimited privileges, and especially the chance to win a 5.4mm diamond – a highlight promising to create excitement and strong interaction at the exhibition.
DOJI brings a large-scale jewelry showroom , rich experiences, and exclusive offers to the Shining Show .
More than just a jewelry and gemstone exhibition offering a unique experience to the public, the Shining Show, organized by DOJI Group, is a strong affirmation of its well-planned investment strategy in Hai Phong. While DOJILAND – a member of the Group – has left its mark in the real estate sector with iconic projects that have contributed to shaping the new urban landscape, such as Diamond Crown Hai Phong and Golden Crown Hai Phong, DOJI continues to assert its position in the retail sector by pioneering modern experiential models and high-class services. Choosing Hai Phong as the first location for the Shining Show reflects DOJI's vision for this key market – a place where the company is ready to invest in infrastructure and service quality to build a comprehensive high-end jewelry ecosystem.
With its large-scale product exhibition and multi-experience space, DOJI Group's Shining Show is expected to set a new milestone for the jewelry experience in Vietnam, while contributing to building a modern and fresh lifestyle for Hai Phong – a city of light and style.
See more information at:
DOJI Jewelry
Hotline: 1800 1168
Website: https://trangsuc.doji.vn
Facebook: https://www.facebook.com/doji.trangsuc
Source: https://doji.vn/doji-sap-to-chuc-trien-lam-trang-suc-shining-show-tai-hai-phong/
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