
Books and stories are chosen by many consumers as gifts.
As usual every Christmas, many people often give each other gifts to express their feelings and wishes of luck for their loved ones. In particular, many parents choose gifts for children on this occasion as a reward and encouragement for good behavior.
Ms. Le Thi Thanh Thuy on 30/4 Street, Can Tho City shared: “Children are often excited about Christmas because they believe that being good will receive gifts from Santa Claus. Therefore, every year I choose a small, lovely gift for the children to bring joy and encourage them to be good. The gift market for children is diverse in types and designs, making it easy to choose the right product.”
According to records at some gift shops in Can Tho city, from the beginning of December 2025, the shops prepared goods to meet the needs of customers. With diverse types of products, beautiful in form, consumers will have many choices to get beautiful, meaningful, suitable gifts for their loved ones. The Christmas gift market is now bustling, shopping demand tends to increase.
The highlight of this occasion is the gifts for children. Ms. Nguyen Thi Phuong Thao, a children's products seller in Cai Khe ward, said: "To give parents more time to consider and choose suitable gifts for their children, I proactively imported early the products displayed at the store and posted them on Facebook. Currently, parents' demand for children's products is quite high, the store prioritizes choosing products with beautiful designs, ensuring clear origin and safety for children."
Popular toy items for boys such as cars, robots or transforming robots, remote-controlled planes, tanks, warships... cost around 200,000 VND/set. Stuffed animals with various sizes, cute and adorable designs that are loved by many girls cost around 150,000 VND/product. Besides that, there are kitchen toy sets, makeup sets, keychain making kits, hair clips... priced around 200,000 VND/set; coloring statues, sand paintings, beaded paintings cost around 50,000 VND/set, depending on size... Puzzle and assembly sets with many colorful pieces to create excitement and challenge for children, cost from 60,000 VND to several million VND/set, depending on size and brand; toy products simulating basketball, table tennis, soccer, table tennis... cost around 250,000 VND/set. Toys such as Rubik's cube, chess, Chinese chess, dominoes, wooden blocks... cost around 80,000 VND/set. Some parents choose to give their children roller skates, scooters, badminton rackets, jump ropes... not only to help improve their physical strength, but also to train their children in the habit of taking care of their own health.
Some parents prefer to choose books, stories, and school supplies as gifts for their children. On the market, there are more and more diverse types of books and stories for children, including soft skills books, science books, peel-and-stick books, puzzle books, comics, color comics... priced at 20,000-150,000 VND/book. Books and stories help children improve their language skills, stimulate their imagination, enhance their memory, and promote creativity... In addition, school supplies also attract customers during this time because of their high practicality. On this occasion, some school supplies such as notebooks, pens, rulers... have Christmas versions, decorated with Christmas-specific motifs and colors, priced at around 120,000 VND/set. After Christmas is Lunar New Year, this time, children's fashion is also abundant from pants, shirts, dresses and accessories for children, priced around 200,000 VND/product.
The gift market for adults is as diverse as that for children. Accordingly, souvenir items such as ceramic cups, Christmas cards, key chains, Christmas models, scented candles...; fashion items such as scarves, clothes, handbags, watches...; cosmetics, perfumes, thermos bottles/cups, books... Besides, many people choose green trees and ornamental flowers as gifts for Christmas. With a variety of shapes, flavors and beautifully decorated, Christmas cakes also contribute to creating a cozy, cohesive space during the holiday season. Christmas cakes are often designed with some typical symbols for this occasion such as Santa Claus, pine trees, reindeer, snowmen, logs, or houses covered with white snow... with eye-catching colors and many flavors, bringing many choices for customers; priced around 300,000 VND/cake. Besides, there are also small, cute donuts, cupcakes, cookies, candies... chosen as gifts, priced around 30,000 VND/cake or cake set.
To stimulate shopping during this time, many supermarkets and stores have launched promotional programs and incentives. For example, GO! Can Tho offers discounts of up to 48% on gift products such as candy, stuffed animals, clothes, etc. My Kingdom offers discounts of up to 50% on many toys and school supplies for children; free delivery for purchases from 500,000 VND. Fahasa Bookstore offers discounts of up to 50% on many products during this Christmas season such as toys, books, souvenirs, etc. In addition, the Santa Claus gift-giving service attracts many customers who want to surprise their loved ones on Christmas. Depending on the distance traveled, the price of the Santa Claus gift-giving service ranges from 50,000 VND/trip or more.
Article and photos: KIM PHUC
Source: https://baocantho.com.vn/khoi-dong-thi-truong-qua-tang-giang-sinh-a195030.html










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