Lazada invests 100 million USD to upgrade affiliate marketing program LazAffiliate

Lazada, one of Southeast Asia's leading e-commerce platforms, announced a $100 million annual investment in its LazAffiliate program.

Lazada Vietnam's outstanding marketing partners receive trophies at the Lazada Affiliate Southeast Asia 2025 Awards

This strategic investment will drive more attractive commission policies, performance-based rewards, and support features, to fuel a new wave of creator-driven commerce in Southeast Asia.

More than 20 affiliate marketing partners from Vietnam attended the Lazada Affiliate Southeast Asia 2025 Awards ceremony held in Bangkok on May 23, where they were honored for their outstanding efforts in driving sales for the e-commerce platform. Outstanding individuals received cash prizes and trophies, along with titles such as “Affiliate Marketing Partner of the Year 2024”.

The revamped LazAffiliate program includes an industry-leading rewards structure and a suite of advanced features, designed to empower every partner – from creators and influencers to emerging micro-influencers and everyday consumers – to maximize their monetization on the platform and expand their impact.

“Through this investment, we aim to build a vibrant affiliate marketing ecosystem that not only fosters entrepreneurship but also creates more authentic, localized connections between brands and consumers,” said Jared Chan, Regional Head of Affiliate Marketing at Lazada Group.

KIM THANH

Source: https://www.sggp.org.vn/lazada-dau-tu-100-trieu-usd-nang-cap-chuong-trinh-tiep-thi-lien-ket-lazaffiliate-post796869.html