According to a representative of Masan Group, this output is many times higher than the normal production capacity due to increased demand during Tet. The processed meat industry alone has increased 10 times. MEATDeli has new product lines to launch on the market during this Tet holiday. In addition to fresh meat, this year MEATDeli will have additional processed meat product lines to serve the needs of Tet such as premium banana leaf sausage, best quality sausage, head sausage, fried sausage, green chili sausage, sausage, etc.
Masan representative forecasts that the demand for pork consumption in the months before Tet usually increases sharply, leading to an upward trend in the price of live pigs during this period. In addition, the market this year is still lacking in pork supply due to difficulties in the livestock industry from the Covid-19 epidemic, ASF, and storms and floods in the Central region, making it difficult for the price of live pigs to decrease from now until Tet.
To meet consumer demand during Tet, MEATDeli has increased production to ensure supply to the market, minimizing the shortage and out-of-stock situation of pork during Tet. The company has a plan to develop a stable and long-term source of raw materials, proactively supplying to best meet market demand. Thereby, effectively managing production costs to ensure a price mechanism suitable for the market.
To stimulate demand and share with consumers during Tet, MEATDeli plans to launch early promotion programs on Tet products to help reduce shopping pressure for people.
Specifically, for the TET Ham product line: The company has a 10% discount program from January 15 to January 24, 2021; Order Tet products now, no worries about price increases: from January 16 to February 9, 2021. In addition, MEATDeli also has many good price programs for fresh meat MEATDeli designed specifically for each channel with discounts of up to 20% during Tet, supporting home delivery.
How do people in Ho Chi Minh City receive MEATDeli?
On September 27, 2019, MEATDeli pork was launched in Ho Chi Minh City, meeting the demand for safe, delicious, nutritious pork products at reasonable prices. The product is sold at MEATDeli stores, agents, VinMart/VinMart+ supermarket chains and other supermarkets.
Ho Chi Minh City consumers are very excited about the appearance of a clean meat brand, produced on a modern production line using European chilled meat technology, packaged in a very hygienic way, with the date and place of production clearly marked, helping consumers feel completely secure about the origin. The integration of MEATDeli meat sales in the VinMart/VinMart+ supermarket chain also creates a very convenient shopping experience for consumers. Consumers can simultaneously buy fresh MEATDeli meat, green vegetables, fruits, and other essential consumer goods right next to their home.
Currently, MEATDeli is continuously welcoming and serving a large number of new customers in Ho Chi Minh City every day and receiving positive feedback. Specifically, 98% of housewives prefer MEATDeli meat over the meat they are using (according to research results from IPSOS).
With the enthusiastic reception of consumers, after only 3 months of launching in Ho Chi Minh City, MEATDeli's revenue here increased 10 times compared to the first month, maintaining a growth rate of over 40-50% in the following 2 consecutive quarters. 2021 is predicted to be a year of remarkable growth for MEATDeli with the launch of the Meat Processing Complex with a total investment of 1,800 billion VND in Long An and the launch of product lines that keep up with new consumption trends, serving consumer needs in Ho Chi Minh City and the Southern provinces.
VinMart prepares goods 3 months before Tet
According to a representative of Masan Group, the expected pork output for the 4 weeks before Tet 2021 nationwide is 1,318 tons. In addition, to ensure the supply of goods to customers, VinMart/VinMart+ has worked with suppliers to prepare supplies for the market 3 months before Tet in all 3 regions of the North, Central and South and increased the supply output by 25%. With early preparation, VinMart/VinMart+ ensures that there will be no shortage of pork supply to people nationwide.
VinMart/VinMart+ always coordinates with suppliers and manufacturers to ensure that the price of pork before, during and after Tet is the same as the general market price, without any price increase. In addition to ensuring the price is the same as the market price, VinMart/VinMart+ commits to the quality of the product to always be "Fresh and delicious" to serve people this Tet holiday.
Source: https://www.masangroup.com/vi/news/masan-news/Masan-supplies-1600-tons-of-thit-mat-Tet-Tan-Suu.html
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