Mazda EZ-60 "sold out" with more than 26,000 orders after 1 month

At the 2025 Chongqing Auto Show, Mazda officially launched a completely new product line exclusively for the Chinese market.

The highlight of the booth is the mid-size SUV Mazda EZ-60, considered the "trump card" to open the new product strategy of the Japanese brand in the world's most populous country.

According to an announcement from the Changan-Mazda joint venture, as of June 6, less than a week after its launch, the Mazda EZ-60 has recorded more than 26,000 orders - a number that shows the significant attraction of this electric SUV.

In particular, most of the customers who placed orders came from large cities such as Beijing and Shanghai, and were in the 25-40 age group. This is a group of young customers who are considered the "backbone" of the current mid-size electric SUV segment.

The Mazda EZ-60 not only attracts attention with its sporty , youthful appearance but also stands out thanks to its rich list of technological equipment, which is usually only found in high-end luxury cars. This SUV is equipped with a 3D HUD windshield display up to 100 inches in size - a rare feature in the segment.

In addition, the car is also integrated with driver eye tracking technology, helping to improve support when moving on complex roads. The interior is also highly appreciated with a 26.45-inch floating entertainment screen with 5K resolution, combined with a high-end sound system of up to 23 speakers, providing a vivid entertainment experience like a theater.

In pure electric configuration, the Mazda EZ-60 is equipped with an electric motor with a capacity of 255 horsepower, capable of reaching a maximum speed of 185 km/h. The plug-in hybrid version (PHEV) will combine an additional 1.5L gasoline engine, helping to increase the total operating range to more than 1,300 km for each full charge and refueling.

In China, the Mazda EZ-60 is priced from 20,536 to 27,112 USD (about 534.6 - 705.8 million VND), a price considered reasonable in the mid-size electric SUV/PHEV segment, especially when compared to the list of high-end equipment that the car possesses.

This is considered a "high positioning - low price" strategy to create momentum for Mazda to break through in fierce competition with domestic rivals such as BYD, Li Auto or Aito.

Video : Introducing the 2025 Mazda EZ-60 electric SUV.

Source: https://khoahocdoisong.vn/mazda-ez-60-chay-hang-voi-hon-26000-don-sau-1-thang-post1546845.html