Microsoft intensifies competition with ChatGPT.

Brand change and new goals

Microsoft, the world's leading software company, has decided to discontinue the Bing Chat brand after only a year of integrating a ChatGPT-like interface into its search results. The new name, Copilot, will be applied not only to the Bing service but also to the Microsoft Edge browser and the Windows 11 operating system.

Microsoft has officially rebranded its AI chatbot service, Bing Chat, as Copilot.

Initially, Microsoft aimed to compete with Google in the search field. However, according to The Verge, their focus has shifted to OpenAI's ChatGPT. This occurred just days after OpenAI announced that 100 million people were using ChatGPT weekly.

Copilot: An option for both consumers and businesses.

Microsoft wants Copilot to be not just for the average consumer, but also an attractive option for businesses. According to Colette Stallbaumer, General Manager of Microsoft 365, "Bing Chat and Bing Chat Enterprise will now simply become Copilot." This clearly demonstrates Microsoft's intention to make Copilot a comprehensive solution serving both consumer and enterprise levels.

Free and paid options are available for users.

Microsoft introduced Copilot as a free service, while the enterprise version, Copilot for Microsoft 365, will be a paid option. Enterprise users will sign in using Entra ID, while regular consumers can simply use their Microsoft account.

Official support and competitive strategy

Copilot is officially supported on Microsoft Edge or Chrome running on Windows or macOS. The renaming from Bing Chat to Copilot is not just a branding change, but part of a larger strategy by Microsoft. The company wants Copilot to be an independent experience, not dependent on Bing, and to compete directly with ChatGPT.

Immediate challenges and future prospects

Despite investing significant effort in implementing artificial intelligence into its search engine, Microsoft realized that competing with Google was not easy. Google still held over 91% of the search market share 10 months after the launch of Bing Chat. Therefore, they decided to shift their focus to direct competition with ChatGPT, hoping for greater advantages in the future.

Source: https://www.congluan.vn/doi-ten-bing-chat-thanh-copilot-microsoft-tang-cuong-canh-tranh-voi-chatgpt-post272748.html