MISA applies AI to improve business performance

On the afternoon of October 3, at the Vietnam Young Business Leaders Forum (VYBS) - "The New Leaders: AI WAVE", Vice Chairman of the Board of Directors of MISA Nguyen Xuan Hoang shared about the application of artificial intelligence (AI) to help MISA and businesses improve productivity in the context of strong technology development and increasingly fierce market competition.

Robot MC MISA AVA participates in hosting the Vietnam Young Business Leaders Forum The New Leaders AI WAVE

At the beginning of the event, MISA introduced the MISA AVA artificial intelligence integrated robot as one of the two MCs participating in the program. The MC robot MISA AVA appeared for the first time at the Vietnam Young Business Leaders Forum and made a special impression with its ability to lead the program and interact flexibly like a real person, thereby contributing to affirming the strong development of artificial intelligence in Vietnamese enterprises today.

With the ability to interact and host the program flexibly like a real person, Robot MC MISA AVA made a special impression on guests attending the event.

Sharing about MISA's application of artificial intelligence for the company itself and its corporate customers, Mr. Nguyen Xuan Hoang - Vice Chairman of MISA's Board of Directors affirmed that MISA has now comprehensively applied AI in all activities from product development, marketing - sales, operations management to customer care.

Mr. Nguyen Xuan Hoang, Vice Chairman of MISA Board of Directors, presented a paper on applying artificial intelligence to help improve productivity for MISA and corporate customers.

To do this, MISA has successfully researched and developed the MISA AVA artificial intelligence assistant integrated into the MISA AMIS unified enterprise management platform to support all activities in the enterprise. The MISA AMIS platform includes more than 40 specialized applications, helping businesses comprehensively digitally transform core operations such as: Finance - Accounting, Marketing - Sales, Human Resources, Digital Office.

For product development, MISA applies AI to support user requirements analysis, code writing, and product testing with 1.5 times higher productivity. According to Mr. Nguyen Xuan Hoang, at MISA, 30% of code is currently written by AI, MISA programmers will be responsible for implementing difficult codes, and simple codes will be implemented by AI.

For the marketing field, MISA applies the MISA AVA assistant along with some popular AI tools such as ChatGPT. Canva, Fliki... to write email marketing content and create advertising images, research industries and pain points, and quickly build a set of questions to explore customers.

For the human resources field, MISA AVA assistant also helps reduce manual work and increase HR productivity by 50% through a number of features such as automatically drafting recruitment emails, identifying and extracting candidate information from photos, CVs, etc.

For the business sector, MISA AVA assistant is a solution that helps sales staff save 2 hours per day thanks to the ability to automate work such as automatically drafting quotation emails, building customer approach scenarios, taking notes of important information during the exchange process with customers, thereby increasing the rate of successful sales.

In the field of accounting, MISA AVA assistant helps increase productivity by 5 times, and has the ability to analyze financial data deeply and multi-dimensionally, helping business owners better understand the structure of revenue and expenditure, profits and business trends, thereby supporting analysis and forecasting, helping businesses make strategic decisions based on data, improve operational efficiency and enhance competitiveness.

In the customer care field, MISA AMIS assistant automatically processes support requests from customers 24/7. In the first 6 months of 2024, MISA AVA supported the reception of 400,000 conversations and 1.3 million questions from customers, increasing the rate and shortening the support time, helping customers have a more convenient and optimal product experience.

Additionally, this AI assistant automates workflows saving 70% of time and reducing errors.

In his speech, Mr. Nguyen Xuan Hoang affirmed that with 30 years of strength in the technology field, MISA is a pioneer in applying the maximum capabilities of AI to increase work efficiency for MISA itself and its customers.

Although there are more than 40 different applications, the applications in the MISA AMIS platform are closely connected to each other, reducing overlap and waste in the enterprise. The MISA AMIS ecosystem is also divided into small applications, allowing enterprises to choose to deploy a number of operations according to their needs and be ready to respond to additional operations when the enterprise expands its scale on just one platform, helping SMEs save costs and data is interconnected, consistent, and highly inheritable. In addition, the MISA AMIS platform connects data inside and outside the organization, and is also a connection center to expand the ecosystem for enterprises. Through the integrated portal, the platform is ready to connect with third parties and startups to help enterprises receive more benefits and can be customized to the maximum requirements of each customer.

At the end of his speech, Mr. Nguyen Xuan Hoang emphasized that AI is impacting businesses around the world. Businesses that do not adapt to the AI ​​wave are at high risk of falling behind and losing competitiveness.

With 30 years of strength in the technology field, MISA pioneers in applying the maximum capabilities of AI to increase work efficiency for MISA itself and customers.

In addition, MISA also recognizes that applying AI to products to serve nearly 1 million SMEs is both a responsibility and a great opportunity for the business community and technology experts in Vietnam. This also contributes to improving the capacity and competitive advantage of the Vietnamese business community, contributing to promoting the sustainable development of Vietnam's digital economy. With 30 years of strength in the technology field, MISA hopes to accompany businesses and technology experts in Vietnam to stay ahead of technology trends, seize opportunities, and develop comprehensive AI-integrated products and services to provide maximum support to the SME community.

Source: https://www.misa.vn/148717/misa-ung-dung-ai-nang-cao-hieu-suat-lam-viec-cho-doanh-nghiep/