Expand and connect trade and product consumption for cooperatives

Expand the market

Recently, the Cooperative Union of Binh Thuan and Quang Tri provinces held a meeting to exchange and link production and consumption of products of cooperatives in Phan Thiet City. At the conference, representatives of the cooperatives of the two provinces briefly introduced regional typical products, local OCOP products and start-up stories from their hometowns. If in Binh Thuan, cooperatives such as Hoa Le Clean Dragon Fruit, Phu Hoi Organic Dragon Fruit Cooperative shared about the journey of producing, trading, exporting fresh dragon fruit as well as deep processing of many products from green dragon fruit; then in Quang Tri, cooperatives such as Tay Son Clean Agriculture , Kieu Tran Agricultural Production and Trading Cooperative, Khe Sanh Agricultural Cooperative also introduced clean products from essential oils, tea, agarwood, coffee, etc. Thereby, the leaders of the cooperatives connected, shared market information, supply, and distribution to help the cooperative's products be consumed more strongly, spreading in many provinces and cities.

Representatives of cooperatives of the two provinces briefly introduced regional typical products and local OCOP products.

The Cooperative Alliance of Binh Thuan and Quang Tri provinces has signed a cooperation agreement.

Mr. Tran Duc Tuan - Director of Sen Nui - Duc Linh General Cooperative said: "Recently, Sen Nui Cooperative is also one of the cooperatives accompanying the Provincial Cooperative Union to connect trade in the Northern, Central Highlands and Western provinces. Thanks to that, cooperatives better understand each market, consumer needs, helping cooperatives research, improve product quality, improve technology, especially promote the value of local products. At the same time, cooperatives in the province also learn many good business models from other cooperatives nationwide. From there, cooperatives in many provinces and cities have the opportunity to connect, exchange goods in many ways, cooperate for mutual development".

In 2024, the Provincial Cooperative Union implemented 5 major trade promotion programs.

Continue to accompany the cooperative

Ms. Nguyen Hoang Thu Huong - Hoa Le Clean Dragon Fruit Cooperative - Ham Thuan Bac shared more: “At the conference connecting trade between the Cooperative Union of the two provinces, the cooperatives of the neighboring provinces understood more clearly about the origin of Binh Thuan dragon fruit specialties in general and dragon fruit processed products in particular. Thereby, Hoa Le Cooperative has connected with Green Agriculture Cooperative - Quang Tri to exchange goods and expand the market. Hopefully, the Provincial Cooperative Union will continue to accompany and support cooperatives to participate in trade promotion programs, projects and trade conferences at home and abroad, in order to increase the commercial value of OCOP products, as well as reduce dependence on the local market, avoiding the situation of "good harvest, low price".

Trade promotion and trade connection for cooperatives is one of the key tasks.

It is known that in 2024, the Binh Thuan Provincial Cooperative Union exchanged the situation of collective economic development in many provinces and cities from North to South, implementing 5 major trade promotion programs. Thereby, the Cooperative Union connected with 34 provinces and cities nationwide, some typical products of cooperatives in the province, OCOP products such as dragon fruit, melon, salted roasted cashew nuts, rice, fish sauce, etc. have become more widely known. Through these activities, cooperatives in provinces and cities have connected, built common information channels on goods, product consumption and coordinated to carry out supply - demand connection activities, trade promotion. Leaders of the provincial Cooperative Union introduced the potential and trade strengths of the locality so that cooperatives could choose products to put into their distribution system, seek and cooperate in investment.

Products of cooperatives, especially OCOP products, are widely promoted through trading activities.

Ms. Nguyen Thi Thu Thao - Chairwoman of the Provincial Cooperative Union shared: “In recent years, trade promotion and trade connection activities for cooperatives have been one of the key tasks and top priorities of the Binh Thuan Cooperative Union, contributing to promoting the development of collective economy. Therefore, we hope that the relevant departments and branches will continue to coordinate and create favorable conditions to support cooperatives to connect more with other provinces and cities through conferences and trade connection activities at home and abroad. Currently, in some provinces and cities such as Phu Yen, Quang Tri, Yen Bai, Tuyen Quang ... products of Binh Thuan cooperatives are all available on the shelves of booths displaying typical products. This will be the driving force to help cooperatives with OCOP products in the province be proud of the commercial value of their products and gradually improve and upgrade to 4-star and 5-star standards, contributing to affirming the value of agricultural products, increasing income, and improving the economy for farmers".

Over the past 5 years, the Provincial Cooperative Union and other sectors and localities have organized for more than 80 cooperatives to participate in 40 trade promotion fairs, forums, programs, and conferences connecting supply and demand, introducing products and goods in provinces and cities across the country with a budget of more than 2.5 billion VND. Thereby, a number of cooperatives have connected to trade, expanded product consumption markets, sought partners and distributors to cooperate and develop the domestic market.

Source: https://baobinhthuan.com.vn/mo-rong-ket-noi-giao-thuong-tieu-thu-san-pham-cho-cac-htx-130398.html