Every citizen is an 'ambassador' of the Tea region.

Thai Nguyen officially kicks off its tourism year with joyful anticipation of welcoming friends from all over. A new tourism season is beginning, bringing with it expectations for the resurgence of this land rich in tradition, abundant in potential, and deeply rooted in its identity.

To attract and retain tourists, in addition to picturesque scenery, attractive products, and increasingly synchronized service infrastructure, the province also possesses a particularly valuable soft resource: the hospitality, genuine smiles, and civilized behavior of each and every person in the tea-growing region.

Warm smiles will contribute to creating a more beautiful image of Thai Nguyen in the hearts of tourists. (Photo: Provided)

Entering the 2026 tourism season, Thai Nguyen confidently showcases a land that embodies many values. These include the misty waters of Nui Coc Lake, the pristine and majestic beauty of Ba Be Lake; the historical echoes of the "Capital of the Thousand Winds" at the Dinh Hoa Revolutionary Base; and the breathtaking green of tea plantations, mountain slopes, forests, and villages rich in the cultural identity of various ethnic groups.

Along with that, a system of historical sites, scenic spots, traditional craft villages, cuisine, community tourism, ecotourism, resort tourism, and agricultural experiences are being connected to form distinctive products.

These advantages create the initial appeal for a journey of discovery. However, beautiful scenery or unique products alone are not enough to create lasting vitality for a destination. Today's tourists travel to experience, feel, find friendliness, safety, and human connections. Therefore, what remains most deeply after each trip is often not just the scenery, but the human connection.

Therefore, every citizen can become an "ambassador" of their locality. This title doesn't begin with grand gestures; it could simply be the warm greeting of a street vendor, the friendly smile of a waiter, the helpfulness of a driver recommending delicious food or beautiful places; or even a polite nod and courteous behavior in public. These seemingly small gestures, when combined, create a civilized, welcoming, and memorable tourism environment.

Hospitality and a strong sense of loyalty and friendship are traditional values ​​of the people of Thai Nguyen. In the context of integration and competition among destinations, these values ​​need to be nurtured, spread, and transformed into everyday cultural behaviors.

Therefore, developing tourism is not solely the responsibility of specialized departments, the government, or travel agencies. Maintaining clean, green, and beautiful streets, villages, and residential areas; saying no to harassment and price gouging; protecting the environment at tourist destinations; and honestly and proudly showcasing the culture, history, and people of the homeland—these are all ways for each individual to contribute to beautifying the image of Thai Nguyen.

In the digital age, a beautiful photo, a positive story, or a sincere introduction on social media can also become a bridge to bring the land of tea closer to friends.

Let every visitor to Thai Nguyen take home fragrant tea packages, beautiful photos, delicious cuisine, and a deep appreciation for this friendly, hospitable, and culturally rich land. When each citizen is aware of themselves as a dedicated "ambassador" of their homeland, the tea-growing region's tourism will have a sustainable source of strength to reach further, making Thai Nguyen a memorable destination for visitors.

Source: https://baothainguyen.vn/van-hoa/202605/moi-nguoi-dan-la-mot-dai-su-xu-tra-a3e2716/