'Red Rain' reaches 1 million views after 24 hours of free streaming on TV360

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A historical work that went viral thanks to technology platforms shows the increasingly clear role of OTT services in connecting.

According to information from Viettel Telecom Corporation on the morning of November 20, on the first day of broadcasting, the number of views continuously increased, at one point more than 60,000 people watched “Red Rain” on TV360. This effect is similar to the “event viewing” model which is only popular in theaters or concentrated premieres, showing that the work continues to create strong appeal even when released online.

The free screening of “Red Rain” is seen as an effort to bring a historically valuable film to a wide audience, especially in areas with limited access to entertainment infrastructure. TV360 said the program’s goal is to create opportunities for everyone to access the film without being limited by cost, geography or theater infrastructure.

“We want every valuable content to reach a large number of people, especially in places where cultural and information conditions are limited. This is the consistent spirit that Viettel pursues in its products and services,” said a representative of TV360.

“Red Rain” recreated the 81 days and nights of fighting at Quang Tri Citadel in 1972, an event considered one of the most tragic pages of the anti-American resistance war. For many viewers, the film’s free streaming is not only an opportunity to enjoy a quality film, but also an opportunity to look back at history through a realistic and emotional lens using modern cinematic language.

According to Viettel Telecom, although “Red Rain” set a Vietnamese box office record with a revenue of more than VND40 billion on its first day of release in theaters, traditional distribution is still limited in terms of location and infrastructure. Most people in urban areas have access to this form of entertainment, while many mountainous, rural or remote areas do not have cinemas, making access to quality cinema difficult.

In contrast, nearly 1 million views on TV360 in the first 24 hours shows that the OTT platform has the ability to expand its reach, bringing films to audiences from urban to rural areas, from plains to remote islands. The fact that many people watch at home and discuss on social networks increases the spread of films in a new way that suits the trend of enjoying content in the digital age.

Viettel Telecom representative said that the version of “Red Rain” on TV360 is shown in 4K quality according to international standards, helping to recreate the battlefield scenes, soldiers’ faces and historical context in a sharp way. Many viewers commented that this is an important factor that helps their emotions to be more complete when enjoying the movie at home. bringing a professional cinematic experience.

Source: https://baotintuc.vn/doi-song-van-hoa/mua-do-can-moc-1-trieu-luot-xem-sau-24-gio-phat-mien-phi-tren-tv360-20251120095329525.htm