It's 2025, stop just searching on Google!

Google and traditional search engines have gradually lost market share in information retrieval. Users should update and choose chatbots that suit their needs to optimize performance.

The trend of using AI tools like Perplexity for search is becoming increasingly popular. Photo: Reuters .

Users are seeking faster, more direct, and more personalized information retrieval experiences. 55% of respondents to The Information 's survey conducted late last year said they were using chatbots instead of traditional search engines for their daily queries.

Taking advantage of this trend, major players in the AI ​​industry are racing to upgrade the real-time information retrieval capabilities of their chatbots. With various capabilities, each tool will have its own strengths in retrieving information from the Internet.

What makes a search engine powerful?

First, users can save time searching for information. Instead of having to click on each webpage individually, chatbots will synthesize the content and rewrite it in a short text format that they predict will best suit the question.

According to Fabrice Canel, Program Director at Bing, chatbots are not simply about matching words; they must truly understand the context of the query and the user's information to select the best content.

Furthermore, the answers must be extracted from reputable sources, and the sources are not limited to text, videos , or podcasts. In short, as long as users don't have to click on multiple links, close ads, or spend a lot of time verifying information, the search function proves to be truly useful.

The best AI-powered search engine currently available.

Perplexity

This tool is a favorite among reputable sites like WSJ , Zapier, and Ahrefs. Perplexity excels with its ability to search multiple sources, from videos and blogs to in-depth articles, in a short amount of time, and present content in an easy-to-understand bulleted format.

If you're working on research or a thesis, Perplexity is very helpful with its contextual understanding capabilities, allowing users to ask questions continuously and organize conversations into groups for easy archiving. For example, when asking about Elon Musk, you don't need to repeat his name; you can simply refer to him as "he" in the next question.

With its user-friendly interface and ability to extract data from multiple sources, Perplexity is excelling in the search field. Photo: VoiceFlow.

Perplexity is considered to offer a comprehensive AI-powered search experience. However, the chatbot is still not sensitive to current events, such as the score of a game. Perplexity's parent company was previously sued for using news content without paying royalties.

Despite sourcing information from multiple sources, Perplexity has been questioned regarding its accuracy, and has even been criticized for providing dishonest and plagiarized content. Users will need to verify important details before quoting.

Google AI Overview

AI Overview is a feature integrated directly into Google's search page, offering a combination of traditional search engine and artificial intelligence on a single platform. When users ask a question, the chatbot will attach a summary of several relevant sources at the top of the displayed list, enhancing the user experience.

Ryan Law, Marketing Director at Ahrefs, considers this feature quite useful, addressing the core issue. Additionally, the AI ​​Overview helps spark ideas quite well with its ability to suggest diverse content such as images, links, and videos.

With its vast data sources from e-commerce websites, user reviews, Google Shopping, Maps, YouTube, Ads, etc., Google AI Overview excels in business-related queries and transactions. You can use its evaluation and comparison tools to help you make the best choice.

Google AI Overview is powerful in search results leading to e-commerce sites. Image: Search Engine Land.

One limitation, yet one that contributes to accuracy, is that the tool only displays information after it has been verified. Additionally, the biggest drawback is that users cannot ask follow-up questions or interact with the chatbot to further develop ideas.

ChatGPT

In contrast to Google AI Overview, OpenAI's ChatGPT boasts impressive memory, making it suitable for open-ended questions and meeting the need for further exploration of existing ideas. Its ability to remember previous conversations, as well as user preferences and characteristics, allows the chatbot to quickly understand the context of the issue.

ChatGPT provides highly up-to-date and accurate real-time results, such as gold prices, weather, and market trends. Each line of text is accompanied by a clear source, allowing users to verify the reliability of the information.

However, ChatGPT's ability to provide in-depth answers can backfire when users ask simple or business-related questions. The software will offer overly detailed explanations that are not as practical as Google AI Overview.

Geck

If you need more up-to-date, socially relevant information, you might consider using Grok, Elon Musk's AI. Its biggest advantage is that the chatbot can access and analyze data directly from the X platform, allowing it to update and respond to current trends, events, and popular discussions.

Two powerful features of chatbots. Photo: Grok AI.

The DeepSearch and DeeperSearch features provide deeper analytical capabilities, helping users gain a better understanding of complex topics. The reasoning process is also made transparent through the Think Mode feature, allowing users to examine how the AI ​​arrives at its conclusions.

Because it uses information from social media, Grok's results are sometimes biased or lack context. The software only integrates with X and does not yet have a mobile application version, so it has not reached the general public, especially in educational or work environments.

Claude

Despite only launching in March 2025, Claude's search feature, developed by Anthropic, has received much praise, becoming a formidable competitor to ChatGPT and Perplexity. The chatbot developer promises to provide a solution for busy people within minutes.

This feature, implemented in Claude 3.7 Sonnet, uses a "Hybrid Reasoning" model that combines learned knowledge with real-time data from the web to provide more accurate and timely feedback.

Anthropic has long been known for its research on thinking and the hallucinations of AI. Therefore, Claude prioritizes authentic and reliable sources of information, providing direct citations for easy verification by users. The company also protects business information during the use of AI.

Claude Search interface. Photo: Writingmate.

Other features, such as real-time internet access and global user expansion, are still in the testing phase. Currently, these features are only available in the paid version and are being rolled out globally. Claude's querying capabilities are not yet as efficient as other chatbots.

However, security issues and the illusions surrounding AI are becoming increasingly serious, paving the way for tools that prioritize safety and transparency in their results. Claude thus offers significant potential for the AI-powered search market.

Source: https://znews.vn/nam-2025-roi-dung-chi-tim-kiem-bang-google-nua-post1551503.html