Enhancing the competitiveness of fast-moving consumer goods and food businesses

The FMCG and food industry is not only a pillar of the economy but also directly reflects the quality of life of the people. In the context of the digital economy and the trend of omnichannel commerce that is reshaping the global value chain, improving the competitiveness of businesses in this field is an urgent requirement.

Deputy Editor-in-Chief of Industry and Trade Newspaper Nguyen Tien Cuong delivered the opening speech at the Workshop.

On June 25, in Hanoi , Cong Thuong Newspaper organized a seminar with the theme "Improving the competitiveness of fast-moving consumer goods and food enterprises in the context of digital transformation and multi-channel commerce".

Speaking at the opening of the workshop, Deputy Editor-in-Chief of Industry and Trade Newspaper Nguyen Tien Cuong pointed out the major trends that are dominating the current consumer market, including: The strong shift to “green-clean-healthy” consumption; high requirements on product origin and quality and especially the explosion of e-commerce.

By 2024, the size of Vietnam's e-commerce market will reach more than 25 billion USD, an increase of 20% over the previous year, accounting for about 9% of total retail sales of goods and consumer service revenue nationwide.

However, along with opportunities, there are also many challenges. Many businesses, especially small and medium-sized enterprises, are still confused about accessing new technology, managing innovation, investing in digital transformation or building a modern distribution system.

At the workshop, delegates and speakers shared experiences, offered policy advice, pointed out shortcomings in institutions, technology support, capital, distribution, etc. so that management agencies, especially the Ministry of Industry and Trade , could make appropriate adjustments, creating the most favorable conditions for businesses to develop sustainably.

Sharing about the policy of developing domestic trade in the food and fast-moving consumer goods industry in the context of digital transformation and multi-channel trade, Ms. Tran Dieu Huong (Domestic Market Management and Development Department, Ministry of Industry and Trade) said: The fast-moving consumer goods (FMCG) industry plays a key role in economic and social life when providing essential products such as food, beverages, and personal hygiene with high turnover rates, quickly reflecting consumer trends.

In the period 2021-2024, total retail sales of the FMCG industry will increase by an average of 10% per year, in the context of GDP increasing by 7.09% in 2024, forecast to reach 8% in 2025. The market is also shifting strongly towards green, clean, healthy consumption, focusing on origin and production process. In parallel, the modern distribution system and e-commerce are growing strongly.

However, small and medium enterprises still face difficulties in capital, technology, and digital human resources. Support policies implemented synchronously such as investment in logistics infrastructure, credit support, tax, human resource training, legal completion for O2O models, livestream, etc. will help build the FMCG industry into a sustainable domestic growth driver.

Affirming that e-commerce is the driving force for strategic development of the modern retail industry, Head of E-commerce Department of Lotte Mart Vietnam Dao Thanh Tung said: E-commerce has become a core component in the development strategy of the modern retail industry, no longer simply a new sales channel.

Vietnam is currently the second fastest growing country in retail e-commerce in Southeast Asia, with a digital user penetration rate exceeding 60%. At Lotte Mart, e-commerce is positioned as a new operating platform - rather than just a sales support tool.

Modern retail is shifting from a mass strategy to deep segmentation and personalization for each customer segment. E-commerce not only changes consumer behavior, but also redefines the entire retail ecosystem, becoming a strategic driving force for sustainable development and competition in the digital age.

Sharing Lazada's experience in digital transformation in operations and distribution, Lazada Vietnam Operations Director Doan Trang Ha Thanh shared that digital transformation in operations and distribution is becoming a key factor helping food and FMCG businesses optimize business efficiency.

Because digital distribution not only shortens processing time and reduces operating costs, but also improves market access, especially for products that require preservation such as fresh food, thereby expanding scale and enhancing competitiveness on digital commerce channels.

Within the framework of the workshop, there was also a discussion session: Safe consumption trends and green consumption. Here, the speakers updated a lot of accurate, timely, comprehensive, responsible, and honest information on issues related to food quality and safety; promoted the role and responsibility of organizations, individuals, and businesses in enforcing the law on product quality and food safety; safe consumption trends and green consumption in the new period;...

THAI LINH

Source: https://nhandan.vn/nang-cao-nang-luc-canh-tranh-cua-doanh-nghiep-hang-tieu-dung-nhanh-va-thuc-pham-post889401.html