The end of a controversial Tet movie season

The 2025 Tet movie season ended with many controversies and unexpected fluctuations at the box office. The different revenue of the works partly shows the fierce market and the increasingly unpredictable taste of Vietnamese audiences.

After two weeks of hitting theaters, the series Vietnamese movies The Tet season has almost cooled down. Although there are still controversies about quality and content, the works still create certain marks in terms of revenue.

Top of the rankings Box Office Vietnam (independent box office monitoring unit) constantly changes, making the box office situation unpredictable. Some films have increased screenings, but others have had their screenings significantly cut due to their lack of appeal.

However, the season Tet movie also created a lot of noise and controversy. The content and quality were not as excellent as expected despite being heavily promoted with many sensational tricks.

Tran Thanh win

As of now, The Guardian Quartet Tran Thanh's film has earned 311 billion VND, temporarily ranking fifth in the list of the most popular Vietnamese films of all time, just after Godfather also directed by him.

This number seems to not meet the expectations of both producers and audiences, because his most recent film - Tomorrow (2024) - set a record in revenue with over 550 billion VND. Many people predict that Tran Thanh's film could have made a lot of money if it had not faced a wave of criticism and harsh criticism on social networks.

Tran Thanh's The Four Guardians is still in the top of the highest-grossing Vietnamese films of all time.

However, 300 billion VND is still a rare milestone that not every Vietnamese film can reach. Flip Side 6: The Fateful Ticket Ly Hai's "The Last of Us" created a fever at the box office but only stopped at 273 billion VND.

And in the history of Vietnamese films, there have only been six works that have surpassed the 200 billion VND mark, of which four were directed by Tran Thanh.

Success of The Guardian Quartet continue to affirm the Tran Thanh brand. However, the film's revenue is also a timely warning for him and his crew to draw lessons for themselves, especially when audience tastes are increasingly unpredictable and box office competition is increasingly fierce.

Meanwhile, Billionaire Kiss is the least noticed project of the three Vietnamese films shown during Tet but has a strong breakthrough in the middle of the race.

Taking advantage of the opportunity when Tran Thanh's film was heavily criticized, his debut work Thu Trang quickly turned the tables and took the top spot in sales over the weekend.

However, the project is unlikely to maintain its growth momentum to reach the 200 billion VND mark when the box office has the appearance of a horror film. Ghost lights .

The billion dollar kiss is slowing down at the end of the race.

The quality of the film is overshadowed by the noise.

In the movies shown during Tet, Love the wrong best friend It is considered to have the best script but is also the film with the lowest revenue.

Director Nguyen Quang Dung's remake project was almost eliminated from the race with a small number of screenings and low occupancy rates. In its opening week, the work was even surpassed by an animated film. Paddington: The Traveling Bear surpassed. By the second week, the film continued to lose. The Great War of the Giants .

After two weeks in theaters, the project only earned 20 billion VND, becoming one of the forgettable works of director Nguyen Quang Dung and female lead Kaity Nguyen.

Failure of Love the wrong best friend shows the fierce competition in this year's Tet movie season. Even though a work is invested carefully, gathering directors and actors worth hundreds of billions, it can still "fall off the horse" as usual.

In addition to the revenue figures, Vietnamese films shown during Tet this year have also created a lot of controversy, becoming a hot topic of discussion on social networks. Some crews even used shocking media tricks, "dirty seeding" to stimulate the curiosity and attention of the audience.

Many mixed comments of praise and criticism continuously appeared, making the debate about the quality of the film even more intense. However, this "smokescreen" trick also made the audience gradually lose faith in the real quality of Vietnamese films, when the media factor overwhelmed the artistic value.

Love the wrong best friend, constantly being left behind by competitors on the race track.

On the positive side, this year's Tet movie season is still more attractive and interesting than 2024. No movie is classified as a "disaster" like Tea of Le Hoang, or disastrous revenue, had to close theaters early like Light up by Hoang Tuan Cuong.

The Vietnamese series also brings many entertainment options to viewers, creating a more vibrant and diverse Tet film season. The constant change of warhorses on the racetrack makes the competition more intense, while clearly reflecting the gradually changing tastes of the audience.

The challenge for domestic filmmakers is to seek and exploit new and richer ideas in the future, not just limited to the comedy-romance genre. They need to have serious investment in content, script and product quality to conquer audiences in the long term.

In the near future, the box office competition will become even more intense when Hollywood blockbusters appear and Valentine's Day movies hit Vietnamese theaters, promising to continue to stir up the market.

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