Since the beginning of August, supermarkets, convenience stores, bookstores, clothing stores, and other shopping establishments in Ha Tinh province have been bustling with activity. People are shopping in preparation for the back-to-school season, the upcoming National Day holiday on September 2nd, and the Mid-Autumn Festival.
At Coo.pmart supermarket in Ha Tinh, the National Day holiday atmosphere still lingers, with brightly decorated shelves, a wide variety of goods, and numerous promotional programs to stimulate demand. According to a supermarket representative, purchasing power has started to increase since the beginning of August and is showing a more vibrant trend.
Ms. Pham Thi Hiep Dinh, Deputy Director of Coo.pmart Ha Tinh supermarket, said: “At the beginning of the year, despite facing difficulties due to some partners switching suppliers, the supermarket still strived to maintain growth. The product categories with the best growth were household goods, fresh food, and groceries… Especially during the recent National Day holiday, purchasing power at the supermarket increased by 30-50% compared to normal days, with some product categories increasing by 70-100%. From now until the end of the year, we will continuously apply demand-stimulating policies and promotions to attract customers during the busiest business season, ensuring a growth rate of 5-10% compared to 2024.”
Currently, Co.opmart Ha Tinh is implementing the "Proud to be a Vietnamese Supermarket" program to honor Vietnamese products and stimulate customer shopping. From now until the end of 2025, the supermarket also plans to continuously implement programs such as: customer appreciation events, supermarket anniversary celebrations, Christmas promotions, and New Year promotions… These will be the "secrets" that help Co.opmart Ha Tinh constantly innovate, create a vibrant shopping atmosphere, connect customers with the brand, and affirm the supermarket's role in accompanying consumers and developing the Vietnamese goods market.
In August, apparel sales increased by 17.5% compared to the same period last year.
Not only the food and household consumption sectors, but also other retail sectors performed well in August, despite being affected by typhoon number 5. Overall, the weather was quite good, coupled with the positive recovery of the economy , which helped retail industries operate evenly, from clothing, electronics, gold, silver, and gemstones to tourism services...
Mr. Nguyen Tien Trinh, General Director of Thanh Sen Tourism Company, said: “In addition to international tour packages, the company also develops tourism products for individual travelers, such as establishing a tourism service support center at Huong Tich Pagoda, welcoming groups and tourists to visit and sightsee; developing individual tours to support beach tourism, aiming to create new values for the tourism industry in general and promote growth in other sectors… In the last months of the year, we will continue to promote domestic and international tours, while strengthening training and improving the capacity of tour guides to serve the strong growth of the festival tourism season from the end of this year and preparing for 2026.”
According to the Ha Tinh Department of Industry and Trade, retail activities in the province are showing very positive signs. It is estimated that in the first eight months of 2025, total retail sales of goods reached VND 51,492.5 billion, an increase of 117.18% compared to August 2024 and a 12.57% increase compared to the same period last year. Some product categories showed impressive growth, such as: household goods (up nearly 30% year-on-year); food and beverages (up 16%); cultural and educational items (up 18.15%)... In August alone, groups with high growth rates included: household goods (60% year-on-year); clothing (up 17.5%); food and beverages (up 15.4%), gemstones and metals (up 45.5%)...
These positive signals will be the driving force for the retail industry to enter its "golden season". In addition to seasonal factors such as wedding season, festivals, and Lunar New Year, the thorough preparation and proactive business planning of enterprises are expected to create a boom in consumer trends starting from September 2025.
Mr. Vo Ta Nghia, Deputy Director of the Department of Industry and Trade, said: “To promote retail activities, ensure the supply of goods and stabilize the market at the end of the year, the Department of Industry and Trade advised the Provincial People's Committee to issue and effectively implement a plan to ensure goods supply and stabilize the market before, during and after the Lunar New Year. At the same time, we advised on organizing promotional and trade activities; organizing fairs, promotions, connecting supply and demand, bringing Ha Tinh products into supermarkets, distribution systems and e-commerce platforms; directing and guiding localities and businesses to build plans for stockpiling goods and stabilizing the market as required by the Provincial People's Committee; monitoring market prices, directing the Market Management Sub-department to coordinate with localities to strengthen market inspection and control, and strictly handling violations related to smuggling, trade fraud, product quality, origin, labeling, expiration dates, and acts of speculation and hoarding of goods in violation of regulations.” "At the same time, businesses are encouraged to organize focused promotional activities to stimulate consumer demand, price stabilization programs, and bring goods to serve rural and mountainous areas, especially those affected by natural disasters and floods."
In September, the Department of Industry and Trade will preside over the organization of the North Central Region Trade Fair with approximately 250 booths, and will also organize the Orange and Agricultural Products Festival at the end of the year to promote and introduce local specialties, foster supply-demand connections, expand consumer markets, and create new momentum for the retail sector.
Source: https://baohatinh.vn/nganh-ban-le-vao-mua-soi-dong-cuoi-nam-post295014.html
Comment (0)