Hollywood artists are protected from AI-induced harm.

The agreement, valid for five years from 2021 to 2026, was unanimously approved by the SAG-AFTRA (Screen Actors Guild - American Federation of Television and Radio Artists) executive committee, representing approximately 160,000 actors and other media professionals.

Actors, writers, and other members join the SAG-AFTRA strikes in New York, USA. Photo: Reuters.

AI has emerged as a major concern in the entertainment industry. Last year, the issue was central to negotiations between SAG-AFTRA and major studios, triggering a months-long strike by Hollywood actors. By November, the strike ended when the SAG-AFTRA negotiating committee approved contracts that included measures to protect actors from AI.

The music industry is also facing a headache as the emergence of AI-generated technology allows internet users to easily create songs by imitating artists' voices without their consent.

Under the new agreement, record labels wishing to use a clone of an artist's voice to produce and release a song must obtain the artist's consent and will also have to compensate the artist.

Duncan Crabtree-Ireland, chief negotiator for SAG-AFTRA, said: "This agreement ensures that our members are protected. While technology can enhance the creative process, the essence of music must always stem from authentic human expression and experience."

Ngoc Anh (according to Reuters)

Source: https://www.congluan.vn/nghe-si-hollywood-duoc-bao-ve-truoc-su-xam-hai-cua-ai-trong-thoa-thuan-moi-post291620.html