Celebrities, artists, and KOLs must directly use cosmetics and food before advertising.

The revised Advertising Law proposes to stipulate that celebrities posting opinions and feelings about the results of using cosmetics, food supplements, etc. on social networks must be people who have directly used the product.

Minister Nguyen Van Hung - Photo: GIA HAN

On the morning of September 24, the National Assembly Standing Committee gave opinions on the draft Law amending and supplementing a number of articles of the Law on Advertising.

The ads are great but the purchase is useless.

Presenting the report, Minister of Culture, Sports and Tourism Nguyen Van Hung said that the draft law stipulates the rights and obligations of the person who transmits advertising products and requires the responsibility of the person who transmits advertising products to be an influencer according to regulations. Accordingly, the person who transmits advertising products has responsibilities such as providing documents related to advertising content, revenue, product name, quantity of each product arising from periodic advertising activities at the request of the tax authority or when requested by a competent state agency...

The person who transmits the advertising product is an influencer who is responsible for informing consumers in advance that he or she is advertising. When posting opinions and feelings about the results of using cosmetics, health protection foods, and dietary supplements on social networks, the person must be the person who has directly used the product. Reviewing this content, Chairman of the National Assembly's Committee on Culture and Education Nguyen Dac Vinh said that the review agency agreed with the addition of regulations for influencers when advertising products. However, it is recommended that it be continued to review and have specific instructions on the method and form of informing consumers in advance that the influencer is carrying out advertising activities. The review agency believes that the draft law does not specifically stipulate a mechanism for confirming that the transmitter is an influencer who "has directly used the product" when posting opinions and feelings about the results of using cosmetics, health protection foods, and dietary supplements on social networks as well as sanctions. Head of the Delegation Working Committee Nguyen Thanh Hai said that in reality, social network users, especially famous singers, artists, and social network influencers, introduce and advertise products, goods, and services that do not meet quality standards, causing concern and frustration for the community. Therefore, this regulation must ensure and require the honesty of advertising and protect the rights of consumers. According to Ms. Hai, currently, not only are there advertisements for health protection products and cosmetics, but many famous and influential people also advertise and introduce them to restaurants and stores. Therefore, the regulation must be complete, not just for accessing and using the products... Chairman of the Law Committee Hoang Thanh Tung said that in some cases, people believe in advertising, buy and use it, but the benefits outweigh the harm, they spend money without any effect, which is very frustrating. The advertisement sounds great "but when you buy it, it doesn't work". Mr. Tung suggested not only regulating the responsibility of the person delivering the advertising products, but also clearly defining the responsibility of the state management agency, avoiding the situation where agencies "blame" each other. Chairman of the Economic Committee Vu Hong Thanh also reflected on the current state of advertising "exaggerating" everything. Among them are things that have little effect but are considered by advertising to be able to cure all diseases. He suggested that it is necessary to clarify the responsibility of the businesses providing the products. Because advertisements are mainly based on information provided by the businesses.

Head of the Delegation Affairs Committee Nguyen Thanh Hai - Photo: GIA HAN

Increase online ad wait time from 1.5 seconds to 6 seconds

Regarding online advertising, the draft law also proposes to increase the waiting time for advertising from the current 1.5 seconds to 6 seconds, and stipulates that no more than 2 consecutive advertisements are allowed. The draft also requires permission to refuse advertising or report inappropriate advertising content. The review agency agreed to amend the waiting time to turn off or on online advertising to suit the reality as well as the development trend of advertising in the world. However, the adjustment of 4 times, from 1.5 seconds to 6 seconds, needs to be assessed for impact and explained carefully to ensure objectivity and persuasion. Ms. Nguyen Thanh Hai said that reading the newspaper, she saw that the advertisement can be turned off after 2-3 seconds, but waiting for 6 seconds to turn off the advertisement is too long. Therefore, she suggested that it should only be a maximum of 3 seconds... Deputy Minister of Information and Communications Nguyen Thanh Lam said that currently the waiting time to turn off advertisements on popular cross-border services such as YouTube is displayed at 6 seconds. Minister Nguyen Van Hung also said that the 6-second waiting time is an international practice. He said that if we do not do it, it will become reverse protectionism. Specifically, advertisements will run abroad to place ads on services that allow longer display times.

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Source: https://tuoitre.vn/nguoi-noi-tieng-nghe-si-kol-phai-truc-tiep-dung-my-pham-thuc-pham-truoc-khi-quang-cao-20240924134910454.htm