During the Miss Businesswoman Universe Vietnam 2025 competition nights, the businesswoman contestants showcased their beauty and talent in ao dai (traditional Vietnamese dress) performances from a collection themed "Vietnamese Lotus" by designer Nguyen Viet Hung .
Each ao dai dress features unique images of the lotus flower, a symbol of the elegance, purity, and vibrant vitality of the Vietnamese people, showcasing a fresh, modern perspective while still preserving the traditional spirit.
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The beauty pageant contestant, a businesswoman, in an ao dai (traditional Vietnamese dress) from the "Vietnamese Lotus" collection. |
The designer's talent has transformed the ao dai into works of fashion art, showcasing individual creativity. Overall, the collection truly impresses with its two defining characteristics: the beauty and qualities of Vietnamese women.
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The chairwoman of the Miss Businesswoman Vietnam 2025 pageant, Master's degree holder and former beauty queen Le Thi Tho, wore a unique ao dai designed by Nguyen Viet Hung at the final night of the competition. |
Along with the Sen Viet ao dai, designer Nguyen Viet Hung also introduced to the public a number of unique ao dai designs used in theatrical and artistic events. This was most clearly demonstrated in the ao dai worn by the President of the Miss Businesswoman Universe Vietnam 2025 competition, Master and Miss Le Thi Tho, during the final night.
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This is an ao dai (Vietnamese traditional dress) from the "Stage Colors" ao dai collection by designer Nguyen Viet Hung. |
Miss Le Thi Tho is a fan of traditional Vietnamese ao dai designs and often chooses to wear them to important events. For her, the ao dai is a symbol of Vietnamese culture and spirit. Through countless historical ups and downs, the ao dai remains a source of pride and holds a special place in the hearts of the Vietnamese people.
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Ms. Le Thi Tho (born in 1989), a Master's degree holder and former beauty queen, was crowned Miss Businesswoman Asia Vietnam 2023. She is the President of several beauty pageants, including Miss Vietnam Beach and Miss Businesswoman Universe Vietnam. |
Miss Le Thi Tho shared that the designs of designer Nguyen Viet Hung not only contribute to honoring traditional beauty but also demonstrate creativity and dedication in preserving and promoting the cultural values of the nation.
The traditional Vietnamese dress (áo dài) worn by the competition's president, Master's degree holder and former beauty queen Lê Thị Thơ, features two main colors: red and black, creating an elegant, powerful, and authoritative look. Black symbolizes mystery, allure, and steadfastness. Red, a warm color, represents the ever-burning flame of the profession and the protective velvet curtain of the stage. This fashion piece is part of Nguyễn Việt Hùng's "Colors of the Stage" collection, which, as he revealed, is a heartfelt tribute from the designer and his collaborators to the generations of predecessors in the profession.
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The president of the competition, Master's degree holder and former Miss Vietnam, Le Thi Tho, along with Miss Vietnam Beach 2024 and Miss Businesswoman Universe Vietnam 2025. |
Commenting on Nguyen Viet Hung's ao dai designs, Miss Le Thi Tho said: "Today, the ao dai continues to evolve, with many modern variations. With Nguyen Viet Hung's ao dai, it's easy to see that the spirit and traditional elements are always preserved. Admiring his ao dai creations, one can see an image of Vietnam that is gentle, elegant, resilient, and overflowing with national pride."
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Ao Dai designer Nguyen Viet Hung. |
Designer Nguyen Viet Hung is one of the leading names in the field of traditional Vietnamese ao dai design, with over 20 years of experience. For more than 10 years, he and his collaborators have continuously created impressive and acclaimed ao dai collections, contributing to the dissemination of Vietnamese ao dai cultural heritage internationally. With his successes on the beauty pageant stage, Nguyen Viet Hung is affectionately nicknamed "the designer with the Midas touch for beauty queens" by those in the industry.
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The winner of the Miss Tourism Ambassador title at the Miss Businesswoman Universe Vietnam 2025 pageant is wearing an ao dai designed by Nguyen Viet Hung. |
He once confided to the press about showcasing Vietnamese beauty internationally through the traditional ao dai dress: “When I stepped out into the world , I truly felt the immense national pride. I do this out of self-respect and self-esteem. The national costume is a distinctive identity, embodying the spirit of the country and its people. The mission of the ao dai is to resonate with the image of my homeland, to be distinctly Vietnamese, to introduce to international friends a beautiful, green, clean, and livable Vietnam.”
Over the past 10 years, Nguyen Viet Hung and his colleagues have embarked on a meaningful journey, sharing the beauty of the ao dai (Vietnamese traditional dress) with various regions. He has donated approximately 100,000 ao dai to female teachers in remote, disadvantaged areas across the country. In 2024 alone, the designer donated over 10,000 ao dai to teachers at all levels, with more than 10,000 of them donated in that year alone.
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Nguyen Viet Hung (standing in the middle) and models wearing traditional Vietnamese ao dai dresses at a fashion event. |
Nguyen Viet Hung has always viewed art, fashion, and the ao dai (Vietnamese traditional dress) as a "sanctuary" of fashion art, where each material has its own language and message. Whether it's a simple or high-end dress, the designer always sets strict requirements because, for him, creativity must become a habit and must always be preserved. How admirable is such a heart dedicated to art, national culture, and full of compassion for the community.
Source: https://nhandan.vn/nha-thiet-designer-thoi-trang-het-long-vi-di-san-ao-dai-dan-toc-va-cong-dong-post864328.html


















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