Many Vietnamese representatives honored at ASEAN Tourism Forum 2025

Within the framework of the Southeast Asia Tourism Forum - ATF 2025 held in Johor, Malaysia, Vietnam had 17 units winning the ASEAN Tourism Awards in 4 categories.

The homestay cluster in Tha village ( Ha Giang ) was honored within the framework of the ASEAN Tourism Awards 2025. Photo: Go with Hung.

With the theme "Solidarity in Action - Shaping ASEAN Tourism Tomorrow", the ASEAN Tourism Forum 2025 - the largest tourism event in the region takes place in Johor state, Malaysia on January 15-20, 2025 with a series of ASEAN tourism cooperation events.

Within the framework of the Forum, the ASEAN Tourism Awards 2025 Ceremony was held on the evening of January 20 to honor units and localities with high-quality tourism products and services, promoting the sustainable development of tourist destinations in the region. There were 17 representatives from Vietnam honored to be on this list.

In category ASEAN Community Tourism Award - CBT ASEAN , Con Chim community tourism site (Tra Vinh province) is honored to be one of 5 units from Vietnam to receive this award. With a model of nature-friendly and environmental protection, Con Chim is a new community tourism site that still preserves the rustic, simple, and soulful culture of the countryside.

Coming here, visitors will be immersed in the peaceful countryside scenery, learn how the locals here withstand drought and salinity, based on available materials so that visitors can prepare and experience local dishes such as ginseng, leaf cake. In addition, visitors can also participate in folk games such as jumping rope, throwing cans, playing marbles, crab racing...

Tourists watch crab racing at Con Chim community tourism site (Tra Vinh). Photo: Duong Duc Minh.

"Here, the landscape is decorated uniformly with rustic natural materials, the old houses and scenes are preserved, creating a nostalgic area, a memory area of the South, creating an impression for tourists. This is what makes Con Chim successful", Dr. Duong Duc Minh, Deputy Director of the Institute for Economic Development and Tourism Research shared.

In addition, 5 other destinations are also on the list, including Huu Lien community tourism site (Huu Lung district, Lang Son province), Hong Van tourist area (Hanoi), Toom Sara village (Da Nang), and Co Tu Nam Giang community tourism cooperative (Quang Nam).

Prize ASEAN Homestay name the homestay cluster of Tha village (Phuong Do, Ha Giang), the homestay cluster of Yen Thinh commune (Huu Lung, Lang Son), the homestay cluster of Thai Hai ethnic ecological stilt houses (Thai Nguyen), the homestay cluster of Duong Lam ancient village (Hanoi), the homestay cluster of Giong Trom (Binh Dai, Ben Tre).

More than 5 km from the center of Ha Giang city, Tha village is home to ethnic minorities, with 99% of the population being Tay. This place still retains traditional stilt houses amidst beautiful natural landscapes, providing many experiences, leaving a deep impression on visitors.

Visitors will learn about and experience living with the Tay ethnic people in Tha village (Ha Giang). Photo: Go with Hung.

In category ASEAN Spa Service Awards , many spas at high-end resorts were honored such as Six Senses Con Dao Spa & Wellness Village (Six Senses Con Dao, Ba Ria Vung Tau), Yoko Onsen Spa (Yoko Onsen Quang Hanh, Quang Ninh), An Spa (Da Nang), Akoya Spa (Vinpearl Resort & Golf Nam Hoi An, Quang Nam), KARA SPA (Caravelle Hotel, Ho Chi Minh City).

Prize ASEAN Public Toilets awarded to Public Toilet - Saigon SkyDeck Observation Deck (Bitexco, Ho Chi Minh City), Van Thinh Rest Stop (Ho Chi Minh City).

Best ASEAN Travel Journalism for AboutAsia Travel from Asian Tourism Development Institute (Hanoi).

Being honored at the ASEAN Tourism Awards is also an opportunity for businesses and tourism organizations to market their products, contributing to promoting the Vietnamese tourism brand internationally.

In 2024, Vietnam welcomed about 17.6 million international visitors, an increase of 40% over the same period last year, ranking 3rd in the region (Thailand ranked 1st with more than 35 million visitors, Malaysia ranked 2nd with more than 22.4 million visitors).

Vietnamese delegation representative received the Malaysian Minister of Tourism, Culture and Arts at TRAVEX 2025 Tourism Fair. Photo: Linh Huynh.

At the press conference within the framework of ATF, Mr. Tran Phong Binh - Deputy Head of the Department of Tourism Promotion Management, Vietnam National Administration of Tourism said that in 2025, our country aims to welcome 22-23 million international visitors, including 2.3-2.5 million visitors from the ASEAN market. "National Tourism Year - Hue 2025" is also being promoted to international friends, aiming to attract tourists to less popular destinations, avoiding overcrowding, overloading,...

At the TRAVEX 2025 Tourism Fair, Vietnam Tourism's booth with the participation of 7 units, focuses on promoting the Vietnamese tourism brand, products suitable for the tastes of ASEAN tourists and key markets such as sea and island tourism, cultural tourism, tourism associated with nature, events, golf tourism, medical tourism, MICE tourism...

The Southeast Asia Tourism Forum brings together more than 2,000 delegates including Tourism Ministers, leaders of ASEAN national tourism agencies, international organizations such as the United Nations Tourism Organization (UN Tourism), World Travel and Tourism Council (WTTC), Pacific Asia Tourism Association (PATA), ASEAN Tourism Association (ASEANTA),... along with hundreds of tourism, travel and airline service companies and more than 90 regional and international news agencies and newspapers.

TRAVEX 2025 Travel Fair with the participation of more than 320 buyers from 41 countries from Asia, Europe, America and more than 220 sellers from ASEAN member countries. In particular, about 10,000 business appointments were made, facilitating partnerships, promoting intra-ASEAN and global cooperation.

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