Since early Saturday morning, tourist buses from the provinces have been heading to Ninh Binh. Tourist destinations such as Trang An, Tam Coc - Bich Dong, Hang Mua or Van Long Eco-tourism Area have all become more bustling. Mr. Tran Huu Lam (a tourist from Hanoi) said: “Ninh Binh is always the number one choice for my family when looking for a place to relax on the weekend. Beautiful scenery, fast travel, friendly service and delicious food .”
In recent years, Ninh Binh has invested heavily in infrastructure, services and tourism products, making its destinations increasingly attractive. Ms. Do Thi Thu Ly, Deputy Director of Hang Mua Tourist Area, said: The number of visitors on weekends always accounts for about 30-40% of the total number of visitors during the week. In addition to ensuring service quality, the Tourist Area focuses on enhancing the experience for visitors.
Accordingly, in addition to mountain climbing and taking photos with lotus flowers, visitors can also participate in activities such as cooking with locals, picking lotus flowers, making lotus tea, enjoying tea, embroidering lace, etc. Therefore, visitors have the opportunity to better understand the culture, history, and local people, making their trip more meaningful.
Not only tourist attractions, accommodation services in Ninh Binh also recorded a sudden increase in the number of visitors on weekends. According to a survey, many hotels, especially homestays in the provincial center and the Trang An and Tam Coc eco-tourism areas, often reach room occupancy rates of 80-95% on Saturdays and Sundays.
According to Mr. Tran Van Hiep, representative of Tam Coc Center Luxury Hotel (formerly Ninh Hai Commune, now Nam Hoa Lu Ward), the hotel was put into operation in early 2025 with nearly 40 rooms that are modernly invested but still in harmony with the countryside space, close to nature. In recent years, the trend of tourists visiting, relaxing, and rejuvenating their health has increased, so the hotel is always fully booked.
“Weekend bookings are usually fully booked from midweek. Groups and families on short vacations account for a large proportion. We have launched many service packages such as breakfast buffets with local specialties, resort combos for sightseeing, and craft village experiences to best serve the needs of tourists,” said Mr. Hiep.
To increase its attractiveness, Ninh Binh constantly innovates its tourism products. In addition to visiting natural landscapes, many travel agencies have collaborated with local communities to organize experiential tours: cycling through the countryside, kayaking, participating in cooking classes, exploring craft villages, and enjoying local cuisine. In addition, tourist areas also promote resort services, spas, hot mineral baths, and music shows to attract diverse groups of visitors.
In particular, the merger of the three provinces of Ninh Binh (old), Ha Nam and Nam Dinh has opened up opportunities and a large space to promote local tourism development. This also creates an attraction for tourism in Ninh Binh (new) province during the weekend.
Mr. Vu Duc Tung, a tour guide in Hanoi, commented: “The attraction of Ninh Binh lies in the fact that it can satisfy both vacationers and explorers. With the diversity of natural and cultural resources, we can easily design 2-day-1-night tour packages that combine sightseeing, boating, swimming, mountain climbing, entertainment, and cultural and historical experiences, and relaxation in the middle of nature.”
Mr. Lai Ba Bon, Director of Hoang Anh Hotel, Thinh Long Commune, shared that the hotel currently has 60 rooms, an outdoor swimming pool, and a restaurant area. During peak summer weekends, room occupancy can reach over 90%. However, this busy period usually only occurs during the summer months. Therefore, we hope that the merger will help localities complement each other's tourism products so that tourism activities can take place more evenly.
Ninh Binh tourism used to face a difficult problem like many other localities, which is the "seasonality" which is only active at one time of the year. However, in recent years, Ninh Binh tourism has witnessed a breakthrough change, basically overcoming the seasonality, building this place into a "four-season destination" with many unique and attractive tourism products throughout the year. In particular, the number of visitors to Ninh Binh on weekends is very large, the room occupancy rate is often over 70%.
According to the Department of Tourism, with its convenient location, well-connected transportation system and diverse tourism products, Ninh Binh has the potential to become a major weekend tourism center in the North. The industry identifies weekend tourism development as an important direction, taking advantage of its proximity to major economic centers. Accommodation businesses, restaurants and tourist areas regularly organize human resource training to improve service quality.
Weekend travel to Ninh Binh not only meets the needs of tourists for relaxation and exploration but also contributes to promoting the local economy and improving people's lives. With beautiful natural scenery, unique cultural heritage, diverse cuisine and professional services, Ninh Binh deserves to be an ideal destination for weekend getaways.
Source: https://baoninhbinh.org.vn/ninh-binh-diem-den-ly-tuong-vao-dip-cuoi-tuan-943667.htm
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