Mr. Doan Van Hieu Em registered to buy 2 million DMX shares.

MWG board member Doan Van Hieu Em announced that he has completed the registration to purchase 2 million DMX shares on the day the company opened the registration book for the initial public offering.

Mr. Doan Van Hieu Em, Member of the Board of Directors of Mobile World Investment Corporation (MWG ), and also the General Director of DMX. Photo: MWG .

On his personal page, Mr. Doan Van Hieu Em - a member of the Board of Directors of Mobile World Investment Corporation (HoSE: MWG) - announced that he has completed the registration to purchase 2 million shares in the IPO of Dien May Xanh Investment Corporation.

With a fixed offering price of 80,000 VND per share, Mr. Hieu Em is expected to spend approximately 160 billion VND on this transaction.

Mr. Hieu Em's move came at the exact time of May 27th - the day DMX officially opened the registration book for the initial public offering of shares.

According to the plan, the company will offer 179.5 million common shares at a price of VND 80,000 per share, thereby raising approximately VND 14,360 billion , equivalent to over USD 546 million . This is considered one of the most notable IPOs in Vietnam's consumer electronics retail industry in recent years.

According to the announcement, investors registering to purchase DMX shares must deposit 10% of the registered value between May 27th and June 17th. The results of the share allocation are expected to be announced on June 18th-19th, while the remaining payment period will last from June 22nd to 29th. DMX shares are expected to be listed on the HoSE exchange in early August 2026.

Regarding the investment decision, Mr. Hieu Em previously stated that the DMX leadership team would participate in purchasing shares using personal funds or through restructuring their ownership portfolio at MWG. According to him, this aims to demonstrate a long-term commitment to the company, while ensuring a balance of interests between existing MWG shareholders and new DMX shareholders after the IPO.

In fact, to prepare capital for the DMX IPO, Mr. Hieu Em registered to sell 2 million MWG shares through negotiated transactions between May 6th and June 4th, 2026. If the transaction is completed, the number of MWG shares he holds will decrease to approximately 1.54 million units, equivalent to 0.1% of the charter capital.

Currently, Mr. Doan Van Hieu Em also holds the position of General Director of DMX. This is a legal entity under MWG, established to manage the retail chains Thegioididong.com, TopZone, Dien May Xanh, Tho Dien May Xanh, and the Erablue joint venture in Indonesia.

In the first quarter of 2026, DMX recorded revenue of over VND 32,400 billion , an increase of approximately 33% compared to the same period last year. Net profit reached VND 2,218 billion , an increase of nearly 49%. According to the company, growth was recorded across most chains and product groups, with same-store sales (SSSG) increasing by 34%.

In 2026, DMX aims for revenue of approximately VND 122,500 billion and after-tax profit of approximately VND 7,350 billion , representing increases of about 15% and 20% respectively compared to the previous year.

In its analysis report, Vietcap projects that DMX's after-tax profit in 2026 could reach over VND 9,300 billion if it maintains its current growth momentum.

According to its development plan for the period 2026-2030, DMX stated that it will expand from a traditional retail model to exploit customer lifetime value (CLV). In addition to revenue from product sales, the company aims to increase revenue from after-sales and financial services such as extended warranties, maintenance, repairs, and consumer finance.

The company aims to achieve revenue of approximately VND 182,000 billion and after-tax profit of approximately VND 13,000 billion by 2030.

Following its IPO, DMX plans to pay a special dividend of VND 4,000 per share from retained earnings from previous years. Simultaneously, the company aims to maintain a minimum dividend payout of 50% of after-tax profit in the long term.

Source: https://znews.vn/ong-doan-van-hieu-em-dang-ky-mua-2-trieu-co-phieu-dmx-post1654622.html