The cultural heritage system in Bac Ninh province is very rich and diverse. There are 1,589 relics; (of which 628 relics are ranked, including: 04 special national relics; 203 national relics; 421 provincial relics; 961 unranked relics); 10 artifacts and groups of artifacts are recognized as national treasures.
Bac Ninh's intangible cultural heritage is also very unique, such as: 547 traditional festivals, 140 craft villages, including 62 traditional craft villages; 03 intangible cultural heritages recognized by UNESCO; 08 heritages recorded by the Ministry of Culture, Sports and Tourism in the List of National Intangible Cultural Heritage, along with various traditional folk performing arts such as: Tuong, Cheo, Ca Tru, Trong Quan... Especially, Bac Ninh Quan Ho folk songs were recognized by UNESCO as a representative intangible cultural heritage of humanity in 2009.
In order to promote the value of cultural heritage in tourism development of Bac Ninh province, with the attention and direction of the Provincial Party Committee, People's Council, and Provincial People's Committee, in recent years, many policies have been issued. Valuable relics have been comprehensively planned, with attention to financial support from the province and from the national target program on culture, while mobilizing resources from the whole society to preserve and promote the value of cultural heritage worth hundreds of billions of VND, serving spiritual and cultural activities and meeting the needs of tourists to visit, research, and study.
In addition to investing in relic restoration, the province focuses on developing folk art and culture combined with restoring and developing the traditional craft village system, contributing to enriching local tourism resources. Organizing attractive tours and routes through traditional festivals, associated with historical and cultural relics such as: Phat Tich Pagoda Festival, Do Temple, Lim Festival. At the same time, creating favorable conditions for local people to restore, build and expand traditional craft villages, souvenir production facilities to create unique local products such as: Dong Ho folk painting; Phu Lang pottery; Dai Bai bronze casting; Phu Khe wood carving; Dong Ky fine art wooden products, etc. to meet the shopping and consumption needs of tourists, create stable jobs for people in craft villages, increase direct foreign currency revenue...
The work of inventorying intangible cultural heritage and establishing scientific dossiers of intangible cultural heritage proposed for inclusion in the National List of Intangible Cultural Heritage in Bac Ninh province is regularly maintained and implemented in accordance with the provisions of Circular 04/2010/TT-BVHTTDL of the Ministry of Culture, Sports and Tourism. In recent years, the Department of Culture, Sports and Tourism has established scientific dossiers for 49 intangible cultural heritages. Thereby, helping the community raise awareness of the value of cultural heritage, encouraging the community to commit to protecting heritage, contributing to preserving and preserving heritage, while promoting creativity and preserving pride in communities and individuals - the subjects who are holding and practicing intangible cultural heritage. The establishment of a scientific dossier of intangible cultural heritage proposed for inclusion in the National List of Intangible Cultural Heritage further affirms the historical, cultural, scientific value and the role of intangible cultural heritage in contemporary life. From there, it is possible to advise on plans, projects, and programs to preserve, promote, and effectively exploit the activities to promote heritage, culture, and tourism in Bac Ninh province.
In order to fulfill the commitment to UNESCO on preserving and promoting the value of the representative intangible cultural heritage of humanity - Bac Ninh Quan Ho folk songs, many projects and programs have been implemented to preserve and promote the value of Bac Ninh Quan Ho folk songs. It can be said that Bac Ninh province is one of the leading provinces in the country in terms of leadership, direction, investment in preserving and promoting the value of intangible cultural heritage, especially Quan Ho folk songs. Many policies of the province in recent times have been meaningful and have had a practical impact on the material and spiritual life of the people. Typically, the policy of honoring and rewarding professional artists and artisans; supporting original Quan Ho villages, Quan Ho practice villages, typical Quan Ho clubs, etc. These are the sources of encouragement and motivation for artists, actors and artisans to be more enthusiastic in their profession, actively contributing, teaching and promoting the value of heritage in community life; Encourage the next generation of artisans (young people) to actively participate and contribute more to preserving and promoting the value of cultural heritage in general and Bac Ninh Quan Ho folk songs in particular.
With the aim of promoting, propagating and advertising the land, culture, people and potentials and strengths of Bac Ninh province to domestic and foreign friends and tourists, in recent years the province has organized many Famtrip groups to survey routes and tourist destinations in the province and promote Bac Ninh tourism in many provinces and cities across the country. Cultural - Tourism events such as the program "Returning to Quan Ho land", Bac Ninh Quan Ho folk song singing program on boats, and culinary and craft village tourism festivals have become meeting places for friends and tourists to Bac Ninh.
International cultural exchange and cooperation activities are increasingly expanding. Although not yet clearly defined, the awareness of the creative industry in Bac Ninh has begun to be opened up by creating cultural products with the identity of Bac Ninh - Kinh Bac such as investing in restoring Quan Ho cultural space to attract tourists; encouraging the creation of diverse designs of handicraft products and souvenirs that reflect the unique cultural beauty of Bac Ninh; organizing cultural exchange programs with many countries around the world, while gradually supplementing and perfecting mechanisms and policies on expanding cooperation and cultural diplomacy; coordinating the production of television reports, propaganda films promoting cultural heritage with the theme of Bac Ninh then and now, educational animations on history - famous people of Kinh Bac, etc.
With the above efforts, Bac Ninh tourism industry has initially had remarkable development. The tourism infrastructure system has developed quite well in recent years, attracting many prestigious investors to participate in building 5-star accommodation facilities such as Muong Thanh Hotel of Muong Thanh Hotel Group, Le Indochina Hotel of DABACO Group; Vincom Trade Center and Hotel of Vingroup Group... Accordingly, the number of tourists to Bac Ninh has also increased day by day, reaching 1.6 million in 2019; Tourism revenue has exceeded 1,000 billion VND; the orientation of developing green, ecological, sustainable tourism associated with spiritual and community tourism is increasingly taking shape; contributing to economic growth, solving the problem of local labor resources, while preserving and conserving the traditional cultural values of the civilized homeland.
Looking at the picture of tourism development in the province, it must be admitted that the development of tourism in Bac Ninh province is not commensurate with the potential and strengths of the province. In the current conditions and context of international integration, in order to effectively preserve and promote cultural heritage in tourism development in the area, it is necessary to focus on the following tasks and solutions:
Firstly, exploiting in depth the value of the world cultural heritage of Bac Ninh Quan Ho folk songs to become unique tourism products of the province. Accordingly, the original Quan Ho villages and Quan Ho practice villages will develop into community tourism destinations attracting domestic and international tourists, combining the study of cultural values, history, festivals, celebrities and traditional craft villages.
Second, promote propaganda and promotion, prioritize the application of information technology and electronics to enhance the effectiveness of promoting cultural heritage; coordinate with Vietnam Television, Vietnam Airlines Corporation and related agencies and units to promote propaganda and promotion of Bac Ninh Quan Ho folk songs and the homeland's cultural heritage domestically and internationally. With many forms: Integrate the organization of cultural events of the province; continue to preserve spaces and specific cultural institutions; develop propaganda and promotion plans for each type of heritage such as promoting special national relics; national treasures, promoting traditional craft village products, festivals... on the basis of unity and synchronization with investment orientation, developing essential infrastructure at tourist destinations.
Third, continue to invest in key historical and cultural relics identified as key in tourism development, focusing on tourist destinations recognized by the Provincial People's Committee, planning investment in tourism development of some potential craft villages such as Phu Lang pottery, Dong Ho folk paintings, Phu Khe fine art wood, original Quan Ho villages, Lim Hill Quan Ho activity center, at the same time investing in upgrading and expanding routes and traffic axes connecting tourist destinations to improve the quality and attractiveness of tours, routes and tourist destinations in the province.
Fourth, supplement and promulgate a number of policy mechanisms to preserve and promote typical cultural values associated with tourism development such as tourism development policies in original Quan Ho villages, craft villages, rural ecological agricultural areas, etc. Support the restoration of a number of festivals serving tourism, encourage the community to preserve folk songs, folk dances and traditional art performances, especially Bac Ninh Quan Ho folk singing.
Fifth, improve the quality of cultural and tourism human resources, focusing on building a team of high-quality tour guides to be able to convey all the precious cultural values of the homeland. Create favorable conditions for people to directly participate in business and benefit from tourism. Enhance the role of the community in building a civilized, friendly, hospitable tourism community and participating in preserving heritage.
Cultural tourism or community cultural tourism is becoming the main trend in tourism development at the present stage, especially in a province with rich cultural heritage potential like Bac Ninh. Therefore, promoting the value of cultural heritage in tourism development must be closely and sustainably linked, ensuring both economic and social benefits, protecting resources and the environment and preserving traditional cultural values of the homeland./.
Nguyen Van Anh - Deputy Director of Department of Culture, Sports and Tourism
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