Publishing development in the digital age needs to be viewed at the national strategic level.

On the afternoon of October 10, in Hanoi, on the occasion of the 73rd anniversary of the Traditional Day of the Vietnamese Publishing, Printing and Book Distribution Industry, the Truth National Political Publishing House coordinated with the Vietnam Publishing Association and the Academy of Journalism and Communication to organize the National Scientific Conference "Orientation for the development of Vietnamese publishing in the digital age".

Conference scene.

Associate Professor, Dr. Vu Trong Lam, Director - Editor-in-Chief of the National Political Publishing House Truth; Associate Professor, Dr. Pham Minh Tuan, Deputy Editor-in-Chief of the Communist Magazine, Chairman of the Vietnam Publishing Association; Associate Professor, Dr. Pham Minh Son, Director of the Academy of Journalism and Communication chaired the workshop.

Attending the workshop were leaders of several central departments, ministries and branches; Vietnam Publishing Association, publishers, training institutions, printing and book distribution companies, and many experts and scientists .

The workshop is a scientific forum for experts, scientists, leaders and managers to exchange and discuss more deeply theoretical and practical issues, correctly assess the current situation, clarify difficulties and limitations, and on that basis propose key and breakthrough solutions to develop the Vietnamese publishing industry in the digital age, with the outstanding feature being the strong impact and influence of science, technology and digital transformation.

Delegates attending the conference.

Speaking at the opening of the workshop, Associate Professor, Dr. Pham Minh Tuan, Deputy Editor-in-Chief of Communist Magazine, Chairman of the Vietnam Publishing Association, stated that entering the 21st century, the explosion of science and technology, especially digital technology , artificial intelligence, media and big data, has been and is profoundly changing all areas of social life, including the publishing industry.

Digital technology opens up enormous opportunities to innovate editing, publishing, and distribution processes; expand markets, increase interaction with readers, and spread Vietnamese culture to the world. These advances have fundamentally changed the way knowledge is produced, stored, and disseminated, ushering in the digital age, the age of open knowledge and global connectivity. This transformation places the Vietnamese publishing industry in front of great opportunities and enormous challenges.

On the one hand, digital technology opens up unprecedented possibilities to innovate editing, publishing, and distribution processes; expand markets, increase interaction with readers, and bring Vietnamese culture to the world. On the other hand, it also creates strong fluctuations: traditional reading habits change, audio-visual media and social networks overshadow the role of books, and copyright infringement, piracy, and the dissemination of false content become more complicated.

Associate Professor, Dr. Pham Minh Tuan, Deputy Editor-in-Chief of Communist Magazine, Chairman of Vietnam Publishing Association delivered the opening speech at the conference.

In that context, the Vietnamese publishing industry is forced to transform strongly – not only to adapt, but also to affirm its noble mission: to disseminate knowledge, cultivate culture, protect the Party's ideological foundation and nurture the soul and personality of the Vietnamese people.

According to Associate Professor, Dr. Pham Minh Tuan, publishing development in the digital age needs to be viewed at the national strategic level, associated with the process of industrialization and modernization of the country, development of cultural industry and building a national brand of Vietnamese knowledge.

In his opening speech, Associate Professor, Dr. Vu Trong Lam, Director - Editor-in-Chief of the National Political Publishing House, stated that publishing is an activity in the field of culture and ideology, directly contributing to building the cultural and intellectual foundation for society, protecting the ideological foundation and political regime of the country, building ethics, lifestyle and comprehensively developing the personality of Vietnamese people; contributing to training human resources, nurturing talents, and forming a learning society. Publishing is also a cultural industry, contributing to the overall achievements of the national economy.

According to statistics, in 2024, the country had 57 publishing houses that published 51,443 books, with a total of 597 million copies printed. The e-publishing sector has made remarkable progress, with 54.3% of publishers participating, an increase of 29.1% over the previous year. These positive figures show that, in the new context, with fierce competition from audio-visual media and social networks, the publishing industry has been active, proactive in innovating and creating for development.

Associate Professor, Dr. Vu Trong Lam, Director - Editor-in-Chief of the National Political Publishing House Truth delivered the opening speech at the workshop.

Director - Editor-in-Chief of the National Political Publishing House, Truth, emphasized that the digital age marks a comprehensive revolution in the way people connect, create and operate society. Besides opportunities and advantages, the digital age also poses many intertwined challenges for the publishing industry, changing reading habits, distribution methods as well as readers' tastes.

The national scientific conference "Orientation for the development of Vietnamese publishing in the digital age" focuses on three major contents:

Firstly, clarify core theoretical issues on digital transformation, development trends of the publishing industry and international lessons for Vietnam; requirements on human resource quality and application of artificial intelligence in publishing activities.

Second, analyze the current status of Vietnam's publishing industry in recent times, evaluate the achievements, difficulties, limitations, issues and development opportunities in the digital age.

Third, propose orientations and systems of key, breakthrough, strategic viewpoints and solutions for the development of the Vietnamese publishing industry in the coming time.

Delegates at the conference.

The presentations at the Workshop all agreed that digital transformation and the application of scientific and technological achievements are inevitable trends, and at the same time, an opportunity for the Vietnamese publishing industry to develop to new heights, becoming one of the spearheads of the national cultural industry.

To do that, it is necessary to raise awareness of all levels, sectors and localities about the role of publishing activities. Clearly define that investment in publishing is investment for the future, for the foundation of sustainable development of the country.

The presentations and opinions of the delegates are an important basis for building orientations and solutions for developing the Vietnamese publishing industry in general, and publishing theoretical and political books in particular, in the era of national growth and international integration.

TUE LAM

Source: https://nhandan.vn/phat-trien-xuat-ban-trong-ky-nguyen-so-can-duoc-nhin-nhan-o-tam-chien-luoc-quoc-gia-post914350.html