Promoting and developing sustainable tourism through the preservation of Cham cultural heritage.

The series of activities in the event contributes to promoting the traditional heritage of the Cham people and showcasing the typical cultural values ​​of the Cham ethnic group in conjunction with sustainable tourism development...

With the theme "Preserving and promoting the cultural identity of the Cham ethnic group in the new era," the 6th Cham Ethnic Culture Festival in 2026 is expected to take place from June 26-28 in Khanh Hoa province.

Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy emphasized that organizing the festival will contribute to both preserving and honoring the Cham ethnic culture, and promoting and developing local tourism.

Cham culture: Convergence and dissemination

According to the organizers, the festival will feature cultural and artistic activities and exhibitions, including: a general opening ceremony for cultural, sports, and tourism activities; performances and presentations of excerpts from traditional Cham ethnic festivals and cultural rituals; exhibitions and promotions of local Cham ethnic traditional culture; performances and presentations of traditional Cham crafts; a folk art festival; a Cham ethnic costume show; sports competitions and folk games (football, volleyball, tug-of-war, stick pushing, water carrying); and a competition showcasing community tourism guiding skills.

Within the framework of the festival, many meaningful activities also took place, such as: a multimedia art installation space "Cham Culture - Convergence and Dissemination"; a thematic exhibition "Characteristics of Cham ethnic culture in the cultural community of Vietnamese ethnic groups"; and a seminar "Preserving and promoting the value of Cham cultural heritage associated with sustainable tourism development".

In particular, the "Traditional Cham Ethnic Culture Experience Space" is organized in an open format, directly linked to the exhibition area, aiming to vividly recreate the life of the Cham community, such as recreating traditional house architecture, a traditional craft experience area, traditional art performances; a traditional cuisine experience area, etc.

Cham and Vietnamese girls in traditional costumes participate in the ritual of offering water to the Holy Mother. (Photo: Dang Tuan/VNA)

The main participants of the festival are the community of Cham people, artisans, performers, and amateur athletes currently living, studying, and working in Khanh Hoa, Gia Lai, Dak Lak, Lam Dong, An Giang, Tay Ninh, and Ho Chi Minh City.

The opening and closing ceremonies of the festival are scheduled to take place at 8 PM on June 26th and June 28th, at the stage in the Square - 16/4 Monument in Khanh Hoa province. The program will be broadcast live on VTV8 and rebroadcast on newspapers and radio and television in the participating localities.

Creating sustainable livelihoods from heritage.

According to Pham Van Thuy, Deputy Director of the Vietnam National Tourism Administration, with its rich and diverse activities, the festival is not only an opportunity for people to interact and strengthen national unity, but also a chance for localities to spread and promote the image and traditional culture of the Cham ethnic group, thereby boosting tourism and socio-economic development in the area.

The head of the Tourism Department suggested that on this occasion, the organizing committee should hold an event to honor artisans and Cham people who have made achievements and contributions to economic development and actively preserved and promoted the traditional culture of the local communities.

The Vice Chairman of the People's Committee of Khanh Hoa province and Head of the Organizing Committee of the Festival, Mr. Nguyen Long Bien, affirmed that the locality will focus on reviewing the content, rituals of the festival, opening and closing ceremonies, etc., to ensure the participation of a large number of Cham people from various localities; at the same time, reviewing the preparation of logistics, accommodation, and stabilizing service prices.

Descendants of the Bani Muslim clan in Khanh Hoa province wear traditional clothing to perform the ritual of visiting ancestral graves at the cemetery, inviting their ancestors to celebrate the Ramadan festival together. (Photo: Cong Thu/VNA)

“Preserving cultural values ​​while simultaneously creating sustainable livelihoods for ethnic minority communities across the country is one of the issues that localities are very concerned about. Therefore, through activities at the festival, it is necessary to introduce products and unique values ​​of each locality, linked to the sustainable development of tourism in areas where the Cham ethnic people live,” Deputy Minister Trinh Thi Thuy emphasized.

According to leaders of the Ministry of Culture, Sports and Tourism, the values ​​from the Festival will contribute to preserving and promoting heritage, and concretize the major policies of the Party and State on ethnic affairs and cultural development, especially Resolution No. 80-NQ/TW on the development of Vietnamese culture in the new period.

In particular, the series of activities of the event also contributes to raising social awareness about the position and role of culture in sustainable development; arousing national pride and a sense of responsibility in preserving, transmitting, and promoting the traditional cultural heritage of the Cham people in the context of deep international integration; at the same time, opening up a space for cultural exchange and interaction among Cham people from different localities; promoting typical cultural values ​​of the Cham people associated with tourism development.../.

Resolution No. 80-NQ/TW of the Politburo was issued in the context of the country entering a new stage of development, requiring close integration between the economy, politics, society, culture, heritage, and people.

The resolution affirms that the development of culture and human resources is the foundation, an important endogenous resource, and also the driving force and pillar ensuring sustainable development in the new era.

The goal by 2030 is to build an advanced Vietnamese culture rich in national identity; strongly develop cultural industries; narrow the gap in cultural enjoyment between regions; and gradually form cultural and artistic brands with regional and international stature.

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(Vietnam+)

Source: https://www.vietnamplus.vn/quang-ba-phat-trien-ben-vung-du-lich-tu-bao-ton-di-san-van-hoa-cham-post1110175.vnp