In the first quarter, Masan achieved after-tax profit of nearly 400 billion VND, an increase of 279%

The Group's first quarter profit increased sharply

“Our five-year journey of building a consumer-retail platform is complete. Masan Consumer, WinCommerce and Masan MEATLife together achieved double-digit profit growth in Q1 2025.

This is the clearest evidence of an integrated and resonant ecosystem to promote strength together. "Digital transformation" is the strategic piece to unlock the full potential of this ecosystem, helping us accelerate and enter the profitable growth trajectory." Chairman of Masan Group Dr. Nguyen Dang Quang shared.

Masan Consumer products.

Masan expects the direct impact of US tariffs to be insignificant on its operations. The US market contributes less than 1% of Masan Consumer’s (MCH) revenue, while Masan High-Tech Materials’ (MHT) core products are currently not subject to tariffs.

Masan is closely monitoring developments and proactively implementing flexible pricing strategies that closely follow the actual situation and structure the product portfolio appropriately to minimize any impact on consumer sentiment.

Customers shopping at WinMart supermarket.

In a scenario of higher tariffs, while exports and FDI may come under pressure, domestic stimulus measures will play a supportive role. Core sectors such as consumer staples and food retail serving daily needs are expected to remain resilient.

In addition, out-of-home consumption may come under pressure as consumers prioritize eating at home and cut back on non-essential spending. In this context, profitable, cash-flow-driven retailers focused on essential needs like WCM are well positioned to capture market share.

The application of technology and a focused commercial strategy will help leverage scale to add value to consumers while improving competitiveness. In addition, the falling prices of raw materials such as wheat, coffee and palm oil will help reduce cost pressures and create room for MCH to reinvest to expand market share.

Double-digit growth in core businesses

For the consumer goods business segment, MCH recorded revenue in the first quarter of 2025 reaching VND 7,489 billion, up 13.8% over the same period. Positive results came from growth across the following product lines: Spices (up 15.9%), Beverages (up 8.7%), Coffee (up 39.8%), Personal and Family Care Products (up 13.0%) and international revenue increased 73.2% over the same period. China, Japan, Korea and Southeast Asia continue to be the main markets contributing to MCH's international revenue. Currently, the US market accounts for less than 1% of Masan Consumer's revenue.

Rich MEATDeli meat counter at WinMart supermarket.

For the retail segment, WCM recorded NPAT Pre-MI of VND58 billion in Q1/2025, an increase of VND132 billion compared to Q1/2024. This is the third consecutive quarter that WCM has made a profit, while accelerating the expansion of its store network according to the 5-year roadmap.

WCM's revenue growth comes from a strong increase in customer traffic, demonstrating consumer appeal and room for network expansion. Rural areas - which account for more than 60% of Vietnam's population - will be a potential market in the future. Accordingly, the average daily revenue of the Rural WinMart+ model reached 94% compared to the Urban WinMart+ model (up from 87% in the same period last year).

Chin-su chili sauce made a grand appearance in the vibrant culinary district of Dotonbori, Osaka.

For Masan MEATLife's (MML) business segment, revenue was recorded at VND2,070 billion in Q1/2025, up 20.4%, NPAT Pre-MI reached VND116 billion in Q1/2025, up VND163 billion over the same period and was the third consecutive quarter with positive profit.

Implementing strategic focuses, Masan expects consolidated net revenue in 2025 to be between VND80,000 billion and VND85,500 billion, corresponding to LFL growth of 7% to 14% over the same period (after adjusting for the separation and consolidation of HCS).

In the remaining quarters, Masan continues to focus on core businesses, developing and applying technology across the board to drive operational efficiency, and enhancing integration in Masan's consumer-retail platform.

Source: https://daibieunhandan.vn/quy-i-masan-dat-loi-nhuan-sau-thue-gan-400-ty-dong-tang-279-10371256.html