Accompanying V Fest, Masan commits to sticking with Vietnamese cultural values

(Dan Tri) - Accompanying the V Fest Vietnam Today event, Masan Group (Masan Group - MSN) continues to affirm its pioneering and creative spirit, as well as its commitment to Vietnamese cultural values ​​and aspirations.

Masan is a companion of the V Fest Vietnam Today program (Photo: V Fest).

After nearly three decades of development, Masan Group (MSN) has positioned itself as one of the leading consumer-retail enterprises in Vietnam, with the mission of bringing Vietnamese people safe and modern products, while contributing to enhancing the position of Vietnamese brands in the international arena.

Bringing modern retail closer to 100 million Vietnamese people

WinCommerce (WCM), the operator of the WinMart, WinMart+ and WiN systems, is spearheading Masan's strategy to modernize the Vietnamese retail industry.

In the first 8 months of 2025, WCM recorded revenue of VND25,000 billion, up 16.1% year-on-year, far exceeding the annual growth plan. In August alone, revenue reached VND3,573 billion, up 24.2% year-on-year, recording a clear rebound in domestic purchasing power.

75% of the 415 newly opened stores are located in rural areas, which account for more than 60% of the country's population, but modern retail still has a lot of room. "Bringing supermarkets to the village" helps rural people have easier access to safe, high-quality food, from WinEco clean vegetables meeting VietGAP/GlobalGAP standards to MEATDeli meat meeting European standards.

WinCommerce opened 415 new stores in a short time (Photo: MSN).

This not only enhances the consumer experience, but also contributes to changing shopping habits: from traditional markets to convenient, transparent and modern stores.

In parallel with expansion, WCM pioneered the application of technology to optimize operations. The WiNARE automated ordering system, integrating AI and real-time data, helps reduce spoilage rates, increase shelf coverage and save costs.

By the end of 2025, WCM plans to deploy WiNARE to 70% of its product portfolio, especially in the fresh food industry - a platform to enhance the customer shopping experience and maintain a competitive advantage.

Promoting Vietnamese culinary culture to the world

Another member of the Masan Group ecosystem, Masan Consumer (MCH) owns a rich portfolio of Vietnamese brands from spices, instant noodles, beverages to convenience foods. With the spirit of serving consumers, MCH constantly innovates to serve both the domestic market and bring Vietnamese products to the world.

CHIN-SU booth at Pho Festival 2025 (Photo: MSN).

In the first half of 2025, MCH's exports increased by more than 35%, with an expanding presence in Korea, Japan and many other Asian markets. To date, MCH products are present in 26 countries, affirming the appeal of Vietnamese cuisine on the global consumption map.

All of MCH's factories meet international standards such as FSSC 22000, HACCP, BRCGS and HALAL, creating a solid foundation to conquer demanding markets.

This positive result reflects the increasingly widespread acceptance of Vietnamese-style products by international consumers, while also reinforcing the “Go Global” strategy that MCH is pursuing.

However, the journey to modernize retail and bring Vietnamese brands to the world still faces many challenges. The domestic consumer-retail market is increasingly competitive, operating costs are constantly increasing, while consumer demands are increasingly diverse and demanding.

Masan hopes to bring a convenient, transparent and modern convenience store system closer to 100 million Vietnamese people (Photo: MSN).

It is in that context that persistence with long-term strategy and flexible adaptability have helped Masan maintain growth momentum and continue to affirm its pioneering role.

With V Fest and other community-oriented programs, Masan not only accompanies the development of cultural values, but also continues to affirm the aspiration to modernize consumption - retail and bring Vietnamese brands far and wide. From WinMart+ stores in the countryside to Chin-Su spices in global kitchens, Masan is continuing the journey of Vietnamese enterprises bringing Vietnamese aspirations to the world.

Masan Group Corporation (HoSE: MSN) is one of the leading consumer-retail enterprises in Vietnam, with the goal of providing quality essential products and services to domestic and international consumers.

Masan's ecosystem includes many areas with growth potential: fast-moving consumer goods (Masan Consumer with Chin-Su, Nam Ngu, Omachi, Kokomi Wake-Up 247), branded meat (Masan MEATLife with MEATDeli, Ponnie, Heo Cao Boi), retail (WinCommerce with WinMart, WinMart+), tea and coffee (Phuc Long Heritage), and high-tech materials (Masan High-Tech Materials).

Source: https://dantri.com.vn/kinh-doanh/dong-hanh-cung-v-fest-masan-cam-ket-gan-bo-cung-cac-gia-tri-van-hoa-viet-20250922145328591.htm