Accordingly, realme has just officially announced its 3-year strategy at the MWC (Global Mobile Exhibition in Spain) in 2025, aiming to double the number of global users and consolidate its position in the mid-range and high-end segments. At this event, realme also made a strong impression when officially launching the realme 14 Pro series, along with the Interchangeable-lens design (removable lens system).
realme announces groundbreaking 3-year strategy at MWC 2025
"Realme is entering a new era of development, where we are constantly innovating to bring the best user experience, paving the way for sustainable breakthroughs," said Chase Xu, Vice President and Global Marketing Director of realme. "Realme's new strategy not only focuses on expanding the market, but also affirms our commitment to empowering the younger generation - the pioneers who spread and shape technology trends, thereby continuously surpassing the technological expectations of global users."
Specifically, realme expects to accelerate market growth from 2025, following its success in becoming one of the fastest growing smartphone brands in Spain, Italy and Mexico in the last two quarters of 2024. With a pioneering vision, realme aims to expand aggressively in more than 100 global markets. In the next 3 years, the brand aims to double its global user base and affirm its strong position in the mid-range and high-end segments.
realme unlocks limitless potential with NEXT Ai initiative
At MWC 2025, realme officially announced the global positioning of three strategic product lines, each aiming to deliver superior technological experiences, meeting and exceeding the expectations of young users around the world . The GT Series, built to become the "Flagship of the highest performance with AI (artificial intelligence) technology", possesses top performance, superior gaming experience, advanced AI technology and super-sharp photography capabilities, aiming to take the user experience to a new level. The Number Series with the "Mid-range segment performance standard" perfectly combines powerful performance, impressive photography capabilities and unique design to help young users perform better in both daily tasks and top-notch entertainment. The C Series, positioned as "Better and better technology for the younger generation", brings a smooth, durable experience with outstanding quality in the same price segment.
In addition, realme reaffirms its commitment to taking the lead in bringing AI closer to young people, pioneering the trend of integrating AI into smartphones, leveraging the capabilities of AI to inspire young people to explore the limitless potential that AI brings.
With the NEXT Ai initiative, realme is focused on developing cutting-edge AI technologies that are accessible and user-friendly, especially in three key areas: AI imaging, AI performance, and AI gaming. In the next three years, realme aims to ship 100 million AI smartphones globally, and is committed to equipping its entire product line with class-leading chipsets and large-capacity batteries.
Source: https://thanhnien.vn/realme-cong-bo-chien-luoc-3-nam-dot-pha-tai-mwc-2025-185250310140116476.htm
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