realme unveils new logo and slogan aimed at young people.

The company stated that its new brand strategy aims to position itself as "a tech brand that understands younger users." This strategy also reflects the company's transformation from a "seeking opportunity" brand to a "market-positioned" brand after 5 years of establishment. Along with this, realme also introduced a new slogan, "Make it real," and changed its logo.

Realme has just announced its new slogan, "Make it real".

The founder and CEO of realme stated that the company is rapidly establishing itself with a differentiated development strategy since its founding five years ago, aiming to bring new technologies and designs to young users worldwide at accessible prices. Thanks to a deep understanding of young global users and user-centric strategies, more than 200 million users worldwide have accessed realme products.

The company's next goal is to transform from a young brand seeking opportunities to one that establishes its position in the market, with 2024 being the opportune moment to open a new chapter. The company is ready to "become a tech brand that better understands young users," helping young people worldwide enjoy exceptional tech experiences.

In addition, the company continues to maintain its "Simply Better" and "No leap, No launch" strategies, while clarifying the positioning of its three main product lines: the GT series for the premium segment, the regular series for the mid-range segment, and the C series for the mainstream segment.

The GT Series is Realme's premium product line.

The company will focus on improving the product experience in three areas: performance, photography, and design, strengthening collaborations with over 30 leading technology partners, and investing more in product R&D (research and development).

With its new slogan "Make it real - Turning every idea into reality," the company ensures it maintains the "Dare to leap" spirit it set out from its inception, but more clearly demonstrates its desire to bring clear and tangible benefits to young users - the focus of the brand's development.

In particular, realme's new logo is also optimized in the spirit of "Make it real," with a simpler design language and more detailed lines, giving the brand a more international image.

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