ROX Group creates emotional touchpoints through art.

(Chinhphu.vn) - From symphonic melodies echoing in the auditorium of the Ho Guom Theater to community events in urban areas, ROX Group chooses art as a way to connect people, nurture emotions, and spread the spirit of integration in contemporary life.

ROX Group contributes to bringing quality art experiences closer to the Vietnamese public.

A bridge connecting identity and aspirations for integration.

Following two nights of Musical Night at the Ho Guom Theatre, social media was flooded with emotional posts from audience members. Some wished to enjoy the entire play, The Hunchback of Notre Dame, instead of just short excerpts. Others fondly remember the interplay of stage, lighting, and projection screens in the final segment of the performance. Still others simply called it "a night that brought so many emotions."

These responses demonstrate the appeal of art when it is seriously invested in and placed in a space beautiful enough to evoke emotions. Audiences don't need to be experts in musical theater or opera to be moved by a story told through music , lighting, and theatrical language.

In recent years, Hanoi 's art scene has witnessed an increasing number of high-quality symphony, opera, ballet, and musical theater performances. From European classical works to contemporary art programs, the gap between the Vietnamese public and art forms once considered "niche" is gradually narrowing.

In this context, ROX Group contributes by partnering with the Ho Guom Opera House and the Hanoi Symphony Orchestra. According to the Group's representative, integration is not only measured by growth figures or international business connections, but also by the ability to access and share the world 's cultural values.

The excerpt from The Hunchback of Notre Dame made a strong impression at Musical Night.

At Goldmark City, festivals, art performances, and community activities regularly become opportunities for residents to meet, socialize, and enjoy themselves. At ROX Living Hong Linh or ROX Living Aquamarine Dien Chau, outdoor cultural activities also contribute to creating meeting points that connect residents with the local community.

In these spaces, art is present in a more intimate way: an outdoor music night, a community performance, or simply a moment when multiple generations sit together to listen, watch, and create memories. This helps spiritual experiences become a part of daily life, enriching the value of each living space.

From grand stages to urban areas, art is becoming a bridge connecting people through emotions, empathy, and shared experiences. And at the milestone of 30 years of Building and Reaching Further, ROX Group continues to tell the story of connecting emotions with a special art program.

ROX30 Concert - where emotions and aspirations soar together.

On May 30th, the National Convention Center will become the meeting point for thousands of people at the ROX30 Concert - Reaching for Brilliance. While previous artistic programs were gifts for the public, this time the stage is dedicated to those who have accompanied the company throughout its three-decade journey. This special artistic evening is a tribute to employees, partners, and all those who have contributed to the development of ROX Group.

The highlight of the program is a grand musical specially staged to mark the 30th anniversary. Instead of telling the story through dry numbers or milestones, the company's journey of development will be recreated through music, stage performance, and visual arts. Memories, milestones, and aspirations will be conveyed through emotion, the language that most easily touches the heart.

The performance space is also extensively invested in, featuring a modern lighting system, multi-layered stage effects, and projection solutions that create visual depth. Each performance is expected to be not just a musical show, but also a complete emotional experience.

The beloved lineup of artists promises to deliver a diverse range of musical styles at the ROX30 Concert.

The appeal of ROX30 Concert also comes from the participation of many beloved artists. SOOBIN brings a modern V-pop vibe along with familiar hits. (S)TRONG Trong Hieu promises to electrify the stage with his explosive energy, captivating voice, and top-notch performance. Duong Hoang Yen, with her powerful and emotional voice, and Dong Hung, a male singer with a bright and majestic voice, will bring many different musical nuances to the show. And MC Duc Bao will be the charming host connecting the various emotional stages throughout the artistic journey.

"At 30 years old, ROX Group chooses to tell its story through art. Because more than any other language, art has the ability to connect people emotionally, evoking pride, gratitude, and aspirations for the future," a representative of the Group shared.

From world-class art stages to emotionally rich community spaces, ROX Group is creating touchpoints that connect people through the boundless language of art. This is not only an investment in spiritual well-being but also reflects the integrated mindset of a Vietnamese enterprise looking towards the world: valuing unique identity, proactively embracing global excellence, and nurturing the aspiration to thrive in the new era.

Phuong Dung

Source: https://baochinhphu.vn/rox-group-kien-tao-nhung-diem-cham-cam-xuc-tu-nghe-thuat-102260528204728566.htm