ROX Key: Unlocking a comprehensive service ecosystem in the digital age

ROX Key has affirmed its position as a pioneer in building an integrated service ecosystem, focusing on customer experience.

By connecting and promoting the internal strength of ROX Group, ROX Key continuously expands its scale, upgrades service quality and spreads positive living values ​​in the community.

From sales to service: The inevitable trend of the times

Modern consumer behavior has undergone fundamental changes. Today’s customers are not only looking for the basic functionality of a product, but also deeply interested in the accompanying utilities and service experiences that the brand brings.

Realizing that “good products are not enough”, smart businesses have shifted their focus from “selling” to “serving”. Especially in specific fields such as real estate, media, human resource management or technology, service is where the brand expresses its identity and creates a sustainable difference.

A ROX Key customer experience enhancement course.

A friendly reception team, a smart customer care system or a personalized communication campaign - all become "emotional stops" that make customers remember the brand as a vivid experience, far beyond the concept of a mere commercial transaction.

Comprehensive Service Ecosystem: ROX Key's Strength

Grasping this trend, ROX Group soon shaped the strategy of building a synchronous product - service ecosystem. ROX Key was born as an important link, playing the role of operating and connecting valuable experiences for users.

After more than a decade of development, ROX Key has affirmed its position as a multi-industry company with core competencies in 5 key areas: Real estate operations management, technology, human resources, communications - marketing and loyalty (loyalty program).

ROX Key is an important link connecting the ROX Group ecosystem.

The special feature of ROX Key lies in its organization: the fields do not exist independently but are closely connected to each other, creating a closed and modern service ecosystem. Each member unit undertakes a separate expertise - from TNPM (real estate management and operations), IMC (industrial park exploitation), C-One (intensive cleaning), Nhat Viet (security), TNTech (technology), TNTalent (human resources), to Popplife (loyalty and communications).

This integrated advantage helps ROX Key fully meet business operational needs, while optimizing costs and shortening deployment time thanks to synchronization in solution design.

Technology and people: Two pillars that make the difference

Internal technology capacity is the "backbone" in the process of digitalizing ROX Key's services. The harmonious coordination between TNTech and its member units has created many outstanding integrated products: T.SIE (smart industrial park solution), S-Plus (urban resident connection application), smart security system, T.FM (asset lifecycle management) and C-Product digital management platform...

Smart Industrial Park Operations Center.

These products not only improve operational efficiency but also optimize user experience, receiving positive reviews from the market.

Along with technology, high-quality human resources are also a prominent strength of ROX Key. With extensive experience in recruiting, training and organizing teams for nationwide projects, ROX Key has become a trusted partner of investors in building a professional, standardized and long-term operating force.

For ROX Key, service is not just about "meeting needs" but also the art of creating experiences. From regular cleaning services, multi-layered security management, to community events, communication campaigns connecting residents or loyalty programs - all bear the mark of "living beautifully, living well" that the brand pursues.

As a unit that connects and resonates the internal strength of the entire ROX Group, ROX Key continues its journey of upgrading operational quality, integrating digital technology and optimizing management processes, towards the ultimate goal: Bringing a beautiful, quality and sustainable living experience to customers and the community.

Ha An

Source: https://vtcnews.vn/rox-key-mo-khoa-he-sinh-thai-dich-vu-toan-dien-trong-ky-nguyen-so-ar952131.html