SAIGON CO.OP OFFICIALLY LAUNCHES THE JOURNEY OF HAPPINESS 2025

Ho Chi Minh City, April 24, 2025 - simultaneously in 4 areas where Co.opmart is located: the North (Co.opmart Hanoi); the Central and Southeast regions (Co.opmart Tuy Hoa); the Southeast region (Co.opmart Tay Ninh). Ho Chi Minh City Union of Trading Cooperatives - Saigon Co.op officially launched the Happiness Journey 2025 program. This is the largest customer connection activity of the year for Saigon Co.op, joining the exciting atmosphere of the whole country to celebrate the 50th anniversary of national reunification and the 80th anniversary of National Day. A special highlight throughout the journey, Saigon Co.op took photos with the people and set a record "Online Vietnam map made from 50,000 happy smiles". For each happy photo recorded, Saigon Co.op will donate 5,000 VND to carry out social projects on the Co.op Cares community activity platform.

“Journey of Happiness” is a meaningful campaign, aiming at the heroic imprints of the nation in 2025: the 50th anniversary of the Liberation of the South, the reunification of the country, the 80th anniversary of the National Day of the Socialist Republic of Vietnam. “Journey of Happiness” is organized on a large scale nationwide, spreading beautiful, profound stories about history, culture, and regional identity. At the same time, on this occasion, Saigon Co.op also celebrates the 29th anniversary of the Co.opmart supermarket system. Since its establishment, Saigon Co.op has been present, shared and contributed to every milestone of the country's transformation - like a close friend in daily life. Because of these special things, the “Journey of Happiness” campaign was launched as a meaningful, nationwide connecting campaign, carrying the determination to spread positive values ​​to the community, an activity continuing 35 years of Saigon Co.op bringing happiness to Vietnamese families.

In the form of a cross-Vietnam bus trip, from April 24 to May 31, on the way from North to South, the journey will stop at 50 stations, organizing exciting activities to attract customers to check in and take pictures with the Vietnamese national flag. In addition to practical activities to spread the message of connecting the three regions, honoring Vietnamese goods and OCOP products, Saigon Co.op will work with local people to promote the cultural beauty and people of each region of the country such as recreating the heroic history in Quang Tri, gong dance in the Central Highlands, Southern amateur music in Ben Tre and many special places... Communication activities to attract people to participate in setting the record "Online Vietnam map made from 50,000 happy smiles with the National Flag" are also organized simultaneously in the online space to strongly spread the love for the homeland of the Vietnamese people, so that the national cultural identity is preserved and continued for many generations.

Besides, on the 50th anniversary of national reunification, Joining the joyful and proud atmosphere of the people of the whole country, more than 800 points of sale of Saigon Co.op including Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, SenseMarket... simultaneously "changed their clothes": hanging the national flag at the points of sale; all employees in the entire system wore red flag and yellow star uniforms on the great holiday. Notably, on the morning of April 30, Co.opmart Nguyen Dinh Chieu will send cool drinks and cold towels to the people on Nam Ky Khoi Nghia street to welcome the parade and marching procession.

Along with the launch of the "Journey of Happiness" bus, starting at 800 points of sale of Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, SenseMarket with the promotion program "Journey of New Age - Connecting Pride". This is also a promotion program to celebrate the 29th birthday of Co.opmart - the first retail system in the retail ecosystem and the pride of Saigon Co.op. Lasting for 21 days from April 24 to May 14, customers are given millions of deals with discounts up to 50%; the opportunity to get a refund when shopping; practical gifts. The specific program is as follows:

· Co.opmart and Co.opXtra offer huge discounts on fresh food products from the time the supermarket opens until 11:00 a.m. in the program “Half-priced Vietnamese dishes – Celebrating Independence Day”.

· Big sale 50% - Celebrate 50 years of the country with joy: All dry food products, cosmetics, Co.op private label products, household items and clothing are reduced .

· Shopping for the holidays - Receiving proud gifts : The first 29 customers wearing red flag shirts with yellow stars and shopping bills over 500,000 VND will immediately receive attractive and surprising gifts from the supermarket applied for 2 days April 30 and May 1 at Co.opmart and Co.opXtra systems. Each customer can only receive a maximum of 01 gift during the program.

· Celebrate the country with joy - Double the accumulated stamps : Saigon Co.op members who shop with a bill over 200,000 VND will receive 2 stamps immediately, bills over 400,000 VND will receive 4 stamps, bills over 600,000 VND will receive 6 stamps... applied for 2 days April 30 and May 1 at the entire Saigon Co.op retail system.

· Program on online channel : "Rang ro son song - Tu hoa Viet Nam" applied from April 28 to May 1, customers will receive an immediate discount of 50,000 VND with the syntax TUHAO50 when shopping with a total value of 800,000 VND or more, mini game "Brilliant birthday - Hunting for deals every day" with the theme of Rang ro dat Viet - Get great deals from April 24 to April 30 with voucher codes worth 30,000 VND, 100,000 VND, 200,000 VND and 500,000 VND for all customers who log in to the Co.op Online website and click on the program banner.

· Fresh food : 15-20% or buy 1 get 1 free applies to products in the program including seafood, poultry eggs, poultry meat, domestic and foreign fruits...

Source: https://saigonco-op.com.vn/tin-tuc/tin-saigon-co-op/saigon-co-op-chinh-thuc-khoi-dong-hanh-trinh-hanh-phuc-2025