Market research firm Omdia has just revealed the 10 best-selling smartphones in the first half of 2023. Apart from Apple and Samsung, no other names made the list. Specifically, the top four devices in terms of sales are the iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14 and iPhone 13.
In fifth place is the Galaxy A14, Samsung's budget smartphone with 12.4 million units sold. Next are the Galaxy S23 Ultra (9.6 million units), Galaxy A14 5G (9 million units), Galaxy A54 5G (8.8 million units), Galaxy A34 5G (7.1 million units). The iPhone 11 completes the top 10 with 6.9 million units sold.
Omdia data shows that the Galaxy S23 Ultra is the best-selling premium Android smartphone right now. Interestingly, the standard Galaxy S23 and Galaxy S23 Plus are not included. In addition, Samsung's budget phones are also popular globally, proving that the Korean electronics company has a solid foothold in the low-end segment.
Another notable point is that all the iPhones on the list were released before 2023, while the Galaxy phones were introduced this year.
According to research firm IDC, global smartphone sales in 2023 are expected to decline 4.7% from 2022 to 1.15 billion units, the lowest level in a decade. However, IDC expects the market to recover in 2024 with a 4.5% annual increase. The fact that users are “lazier” to upgrade their devices could be an advantage, as they are willing to spend more money on purchases.
From an operating system perspective, IDC predicts iOS devices will grow 1.1% and reach a record high market share of 19.9%, while Android will decline 6.0% this year.
Apple is once again bucking the trend in a market that is struggling, according to Vice President Ryan Reith. He said attractive trade-in programs and “buy now, pay later” programs have supported the premium segment, especially in developed markets.
In 2022, the $800+ segment will decline by 1.7%, while the rest will see double-digit declines. The used smartphone market continues to grow thanks to a large inventory of quality used phones.
(According to IDC, Sam Mobile)
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