Representatives of the Vietnam Chess Federation and Coolmate signed a 3-year sponsorship agreement for costumes.
The signing event is not only an important milestone in Coolmate's strategy of accompanying Vietnamese sports , but also opens up a new image for Vietnamese players - modern, professional and imbued with national identity, in international arenas.
Mr. Nguyen Minh Thang, Permanent Vice President and General Secretary of the Chess Federation said: “Chess is a sport of thinking, but it also needs the support of partners who understand and respect professional values. The fact that Coolmate - a Vietnamese fashion brand sponsors costumes for the Vietnam Chess Federation is a positive signal, contributing to enhancing the image of the team domestically and internationally. This is the first time the Chess Federation has signed a cooperation agreement with a brand of costumes, we believe that this cooperation will bring a new vitality, inspiring competition and creativity for the players”.
Coolmate launches sample jerseys for Chess Federation.
From 2025, Coolmate will be responsible for designing and providing all competition and training uniforms for players, coaches and Federation officials in the domestic and international tournament system. The first collection of uniforms designed by Coolmate will be launched this year, with a minimalist, sophisticated style, focusing on comfort and confidence in movement, suitable for the competition characteristics and image of Vietnamese players.
Players on the opening day of the 2025 National Youth Chess Championship.
“Among many sports, Chess is a special pride of Vietnam - where we can stand shoulder to shoulder, even surpass many world powers with intelligence and bravery. As a Vietnamese fashion brand, Coolmate always carries the aspiration to accompany and support sustainable Vietnamese values.
Being the costume sponsor for the Vietnam Chess Federation is not only a great honor, but also a way for us to express our gratitude to those who are fighting day and night with their intelligence for the flag. Coolmate believes that each costume not only brings comfort when competing, but also carries national pride on the shoulders. We are committed to long-term companionship, always being a steadfast companion behind the heroic moves of Vietnamese chess players", said Mr. Pham Chi Nhu, CEO of Coolmate (Fastech Asia) at the ceremony.
Chess Federation representatives presented commemorative medals to sponsors.
Coolmate is a fashion brand under Fastech Asia Joint Stock Company, established in 2019. Starting from a clear goal: creating basic, high-quality products for Vietnamese men, Coolmate has quickly risen to become the leading trusted men's fashion brand.
In the context of consumers increasingly prioritizing convenience, sustainability and initiative in fashion choices, Coolmate emerges as a typical representative of the modern fashion spirit: simple, streamlined and suitable for a dynamic lifestyle.
“With the philosophy of Proudly Made In Vietnam - Reaching out with Vietnamese identity, Coolmate carries national pride, accompanies Vietnamese people on the journey of development, and actively contributes to meaningful events of the country. Each Coolmate product is not only a commitment to quality, but also the crystallization of the heart, spirit and intelligence of Vietnam, aiming to become a symbol of the Vietnamese fashion industry in the near future,” the brand representative shared.
Source: https://dantri.com.vn/the-thao/startup-coolmate-tai-tro-trang-phuc-cho-lien-doan-co-viet-nam-giai-doan-2025-2028-20250617230556532.htm
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