According to TechSpot , the blue hedgehog Sonic will soon have new bird friends in the Angry Birds franchise, as Sega has agreed to buy Rovio Entertainment for a total value of about 706 million euros (about 772 million USD).
The deal has been approved by Rovio’s board of directors, the companies said. If all goes according to plan, the deal is expected to close by the end of the year.
Sega has confirmed it plans to acquire developer Rovio Entertainment
During the height of Angry Birds in 2012, Rovio reportedly turned down a $2 billion acquisition offer from Zynga. The Finnish game studio was founded in 2003 as Relude before rebranding as Rovio Mobile a few years later. Rovio has created a number of games, but its breakout title, Angry Birds, has completely changed the company’s fortunes.
The game has been a huge success and has spawned entire game franchises, cartoons, movies, merchandise, and more to this day. The original Angry Birds game was one of 12 finalists for the World Video Game Hall of Fame in 2023.
Following the acquisition, Sega aims to leverage Rovio's expertise in operating live service mobile games through its Beacon service, bringing new and existing titles to market.
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