Tan A Dai Thanh & Wonang launch strategic joint venture in Vietnam

Not only bringing the Wonang brand to the Vietnamese market, this joint venture is also a long-term commitment to enhancing the comfortable and modern living experience of Vietnamese consumers through international quality products, sophisticated design and application of advanced technology.

Tan A Dai Thanh Group officially announced a strategic joint venture with Wonang Group - Korea's leading sink manufacturer, marking a big step forward in the globalization journey of both parties.

“Handshake” between two big names: Combining Korean technology – Understanding the Vietnamese market

Established in 1972, Wonang is one of the most pioneering and experienced brands in Korea in the field of kitchen equipment, especially stainless steel sinks. With a presence in major markets such as the US, Japan, Europe, China, etc., Wonang has continuously affirmed its international position thanks to its durable product quality, corrosion resistance and Korean-style design.

Meanwhile, Tan A Dai Thanh is a leading multi-industry economic group in Vietnam with over 32 years of sustainable development. The group currently plays a leading role in areas such as household appliances and water equipment with a distribution network of more than 30,000 points of sale nationwide and a team of experienced staff.

The strategic joint venture between Tan A Dai Thanh and Wonang is a "handshake" between two big names, helping to elevate the comfortable and modern living experience of Vietnamese consumers.

The combination of Tan A Dai Thanh and Wonang opens up a highly synergistic joint venture model: Wonang provides production technology, international quality standards and a minimalist and modern design philosophy, while Tan A Dai Thanh plays a role in implementing market strategies, understanding user tastes, and comprehensively operating the distribution and after-sales system in Vietnam.

Manufacturing plant – the foundation for Korean standard quality in Vietnam

One of the important highlights of this joint venture is the cooperation between the two parties to invest in building a modern stainless steel sink factory in Vietnam, operating according to strict technical standards from Korea. The production line is directly transferred technology from Wonang and closely supervised by senior engineers from both groups.

Setting up a factory in Vietnam not only helps optimize costs and shorten the time to market, but also contributes to job creation, technology transfer and improving domestic production capacity. This is a strategic step in the goal of making Vietnam a center for manufacturing and exporting high-end sinks to the Southeast Asian and international markets.

Tan A Dai Thanh and Wonang have cooperated to invest in building a modern stainless steel sink factory, located in the factory complex of Tan A Dai Thanh Long An.

Mr. Kwon Woo Sang – General Director of Tan A Dai Thanh – Wonang Joint Venture shared: “We believe that the kitchen is not only a place to cook but also the heart of the home, inspiring and keeping the family happy. This joint venture was established to create a new standard of living for Vietnamese people: more modern, more convenient and more sustainable, starting with the most basic equipment in the home.”

The first three product lines – Meeting the diverse needs of Vietnamese consumers

In the first phase, Tan A Dai Thanh - Wonang joint venture launched 3 product lines of high-end stainless steel sinks, suitable for many consumer segments:

– Wonang Made in Korea

Imported from Korea, using high-grade POSCO stainless steel, integrated with AL-Pad & PE-Pad noise-canceling technology, smart filter, sophisticated design. This is the best-selling product line in Korea, imbued with the spirit of "Korean standard - kitchen standard".

Wonang Made in Korea imported in its entirety from Korea - the most popular pot model in the land of kimchi

– Wonang Premium

Made in Vietnam on Korean technology line, using 304 stainless steel, monolithic molding technology to increase durability, prevent leakage, deep bottom to optimize function. Sophisticated design, easy to coordinate with modern interior styles.

– Wonang Eco

The product line is designed specifically for the Vietnamese market with stable quality, outstanding features, anti-fouling, easy to clean and especially reasonable price. This is the ideal choice for users who value performance and optimal cost.

Three product lines of high-end stainless steel sinks of Tan A Dai Thanh - Wonang joint venture are suitable for many segments, meeting diverse consumer needs.

From the second quarter of 2025, Wonang sink products will be widely distributed through Tan A Dai Thanh's system of more than 30,000 direct and online sales points. At the same time, an electronic warranty policy via QR code will also be applied to enhance transparency, convenience and safety for users.

In addition, consumers will enjoy comprehensive after-sales policies from Tan A Dai Thanh - one of the corporations with a wide technical service ecosystem nationwide.

Aiming for export – Enhancing Vietnamese value

Not stopping at the domestic market, Tan A Dai Thanh – Wonang joint venture aims to bring “Made in Vietnam – Standard from Korea” products to the international market. With a modern manufacturing plant and a global network of partners, the joint venture expects Vietnam to become an important transit point for the supply chain of high-quality sinks in Southeast Asia.

With the strategic and dedicated support of two large corporations, Tan A Dai Thanh - Wonang joint venture is committed to bringing not only ordinary washbasin products, but also convenient, modern and sophisticated living solutions for every Vietnamese family.

Source: https://tanadaithanh.vn/tan-a-dai-thanh-wonang-ra-mat-lien-doanh-chien-luoc-tai-viet-nam/