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Monkeys climb onto tourists during the annual monkey festival in Lopburi province, Thailand, on November 26, 2023. Photo: Reuters . |
According to a report by the Thai Ministry of Tourism and Sports , in 2025, the country recorded 32.9 million international tourists, a decrease of 7.23% compared to 2024. Along with the decline in tourist numbers, revenue from international tourism also decreased by 4.71%, to approximately 1.53 trillion baht.
In terms of source markets, Malaysia continues to lead with approximately 4.5 million visitors, followed by China (4.4 million), India (2.4 million), Russia (1.8 million), and South Korea (1.5 million).
Although still holding a key position, many major markets have not achieved the expected recovery levels, reflecting a cautious international tourism landscape following a series of disruptions ranging from regional border conflicts and cross-border fraud cases involving Cambodia to earthquakes, natural disasters, and increasingly fierce competition among Southeast Asian destinations.
| NUMBER OF INTERNATIONAL TOURISTS TO THAILAND OVER THE YEARS | |||||||
| Source: Ministry of Tourism and Sports of Thailand | |||||||
| Label | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
| Number of visitors | Million views | 6.7 | 0.82 | 11.15 | April 28 | 35.55 | 32.97 |
Conversely, domestic tourism became a bright spot last year. Thailand recorded over 202.37 million domestic visitors, a 2.7% increase compared to 2024, generating revenue of approximately 1.16 trillion baht, a 3.69% increase. Thanks to this support, total tourism revenue in 2025 is expected to reach around 2.7 trillion baht, helping the industry maintain its overall growth momentum.
Mr. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), stated that the target for 2026 is to welcome 36.7 million international visitors and approximately 205 million domestic visitors. The focus is not only on quantity, but also on increasing the frequency of travel and expanding the spending of tourists.
| NUMBER OF INTERNATIONAL TOURISTS TO SEVERAL SOUTHEAST ASIAN COUNTRIES IN 2025 | |||||||
| Label | Thailand | Malaysia | Vietnam | Singapore | Indonesia | Philippines | |
| Million views | 32.9 | 28 | 21.2 | 16.5 | 11.4 | 5.4 | |
According to TAT, Thailand aims to increase total tourism revenue to approximately 2.78 trillion baht in 2026, equivalent to a 7% growth rate. The upcoming strategy will focus on diversifying markets, extending lengths of stay, and developing high value-added tourism products to solidify Thailand's position as one of the region's leading destinations.
Source: https://znews.vn/thai-lan-chot-so-luong-khach-2025-post1617096.html
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