January 10 is considered the God of Wealth Day in Vietnam, but who is the God of Wealth, where does he come from, what does he come for, and why is he called the God of Wealth and is so "sought after" by everyone, not everyone knows. Therefore, many people always just hope for the God of Wealth to knock on their door without taking any practical action in life, leading to many funny and sad stories.
Buying gold on God of Fortune Day has become a habit of many people in recent years.
God of Wealth is known and worshiped in many places around the world , in many different forms, but is most popular in Eastern countries, especially in China, India and Vietnam.
In Vietnam, although there are many opinions about the origin of the God of Wealth, most opinions believe that he is a god in heaven who was sent down to earth because of his mistakes. Strangely, when he is on earth, no matter how luxuriously or raggedly dressed, whenever he appears in a business establishment, customers always flock to him, no matter how expensive he sells, there will be buyers, and no matter how much he sells, customers will buy it all. That is why people call him the God of Wealth.
After his exile, the God of Wealth returned to heaven on the 10th of January. Since then, people, especially business people, have taken this day as a day to worship the God of Wealth with the hope of a year of good sales and prosperity.
For many reasons, many people believe that the God of Wealth loves to eat roasted meat and grilled fish, so on this day, the offering tray to the God of Wealth cannot lack these main dishes. Many people even add many other delicacies, including gold, silver, and precious stones with the idea that the more abundant the offering, the greater the fortune.
Not to refute the spiritual beliefs of some people, but we think that this custom should not be encouraged. Although we do not know how lucky it will be, at least on the day of the God of Wealth, many businesses have the opportunity to make a lot of money, from gold and silver shops, gem shops to small restaurants selling roasted meat and grilled fish.
For example, in January 2023, statistics showed that Phu Nhuan Jewelry Company (PNJ)'s 24K gold revenue increased by 96.9% compared to the same period last year thanks to the God of Wealth day. Just from the gold sales on the God of Wealth day, PNJ could earn thousands of billions of VND, accounting for 5-7% of the year's revenue.
Or just in one day of worshiping the God of Wealth, a grilled snakehead fish shop in Ho Chi Minh City sold 4 tons (4,000 fish), earning hundreds of millions of dong in profit.
The elders say, each profession has its own benefits. Every businessman hopes to buy and sell well, to have a smooth business. So it is understandable that they believe and trust. However, for those in the business world, hoping for luck is one thing. On the other hand, in their daily work, they always have to put in their best effort, wholeheartedly, wholeheartedly, and be dynamic and creative to be able to operate their production and business smoothly. Only then will they have the opportunity to succeed, and hope for the God of Wealth to knock on their door.
Meanwhile, in recent years, there are many people who have never done any business in their entire lives, only working for a salary, even working all year round with a few fields, but seeing people... "eating potatoes, they also dig with a hoe", competing to prepare large and small feasts to worship the God of Wealth or eagerly lining up to buy gold for luck.
The God of Wealth Day represents the diversity in beliefs and culture of the Vietnamese people. However, due to the commercialization of religious activities, many customs and beliefs, including the God of Wealth Day, are gradually being distorted.
According to some folklore researchers, in recent years, many people have attached great importance to the God of Wealth's day, so they often organize elaborate and elaborate ceremonies and rush to buy gold for luck. However, buying gold on the God of Wealth's day has absolutely no basis in terms of culture, spirituality or feng shui. The story of buying and selling on the God of Wealth's day is exploited by traders for profit and is gradually becoming tinged with superstition"...
Many opinions also mentioned that we should not believe that buying gold for luck will bring prosperity all year round. This can easily make people feel confused and gradually fall into superstition. They emphasized that success must be based on one’s own efforts, not on luck. Therefore, we should not sanctify this day and push it into something sacred.
Article and photos: Quang Nam
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