Ho Chi Minh City promotes tourism on digital platforms

On August 19, the Ho Chi Minh City Department of Tourism held a conference to deploy the Plan to stimulate tourism to Ho Chi Minh City in 2025.

Ho Chi Minh City Department of Tourism signed with Traveloka (photo by Linh Bao).

The event takes place to deploy synchronous and creative solutions, promoting the value and attraction of Ho Chi Minh City tourism as a leading cultural, culinary , resort and experience destination in Vietnam.

At the conference, the Ho Chi Minh City Department of Tourism announced a cooperation program with Traveloka Vietnam Co., Ltd. From now until the end of 2025, Traveloka will launch a campaign to promote the city's destinations on a digital platform, and at the same time offer a preferential package worth more than 4 billion VND in e-vouchers to tourists when booking air tickets and hotel rooms in the city through the application and website: www.traveloka.com .

The program is accompanied by businesses in the entire tourism ecosystem: airlines with flight ticket incentives, high-class hotels and resorts with international standard accommodation services, specialty restaurants with unique culinary experiences, and health care facilities, spas and beauty salons that bring comprehensive service experiences to tourists.

This is not only a destination promotion cooperation event but also demonstrates the Department of Tourism's commitment to mobilizing technology platforms to spread the city's image to the international market.

At the same time, the Department of Tourism is promoting the city's unique culinary values through cooperation with leading technology platforms. Notably, it signed a contract with Foody Joint Stock Company (the operator of ShopeeFood) to launch the "Culinary Passport" program - a smart interactive tool that helps visitors easily explore and "check-in" unique culinary journeys.

The Department also coordinates with travel businesses to develop and announce specialized culinary tours, introducing traditional dishes, specialty restaurants and new culinary experiences.

Director of Ho Chi Minh City Department of Tourism Nguyen Thi Anh Hoa spoke at the program.

According to Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, the city is promoting the application of technology and digital transformation to create new and different experiences for tourists. At the same time, the Department of Tourism continues to coordinate with the business community and technology platforms to form a convenient and rich service ecosystem, making the journey to explore the city easier but still bearing its own mark.

With a series of tourism stimulus programs until the end of 2025, the city's Department of Tourism hopes to turn the city into a vibrant, open and creative destination. The message "Find your vibes - Find the right quality, touch the right feeling" will continue to spread, urging domestic and foreign tourists to explore a youthful and exciting Ho Chi Minh City.

LINH BAO

Source: https://nhandan.vn/thanh-pho-ho-chi-minh-day-manh-quang-ba-du-lich-tren-nen-tang-so-post901904.html