The "three-legged stool" strategy activates the real estate market.

Vinhomes is expanding its self-managed distribution system, recruiting a massive sales force of thousands of people to work alongside the strongest agency network in the market, and is preparing to launch Vinhomes Market, an "online real estate supermarket".

The "overcoming obstacles" phase is over.

Optimism is returning to the real estate market. Specifically, 65% of respondents said they still plan to buy property in the next year, according to the Consumer Sentiment Report and Index for the first half of 2024, recently published by batdongsan.com.vn. Buyers and sellers of real estate are no longer as cautious as in 2023. The real estate market sentiment index for the first half of 2024 increased by 3 points compared to the second half of last year.

In fact, demand for real estate has rebounded immediately after the Lunar New Year holiday. According to data from batdongsan.com.vn, nationwide real estate searches began to rise from the second day of the Lunar New Year and maintained a strong upward trend, reaching a 124% increase by the tenth day compared to the week before the holiday. Specifically, nationwide searches for properties for sale in January 2024 increased by 66% compared to the same period in 2023, and the number of real estate listings also increased by 52%.

The market is showing significant activity across various segments in the two major cities of Hanoi and Ho Chi Minh City. In Hanoi, searches for land plots, project land, and apartments increased by 110%, 77%, and 71% respectively compared to the same period last year. Similar figures were recorded in Ho Chi Minh City at 71%, 73%, and 59%. While the "land fever" seen at the beginning of 2022 is gone, signs of warming up are quite evident. Particularly in some "hot spots" with projects from major developers like Vinhomes, buying and selling transactions remain brisk.

In Hanoi, the real estate market is booming, with searches for land plots, project land, and apartments increasing by 110%, 77%, and 71% respectively compared to the same period last year.

The flow of money into real estate will accelerate in the near future. This is stimulated by the sharp drop in bank interest rates, reaching their lowest levels in the past 10 years. Cheap capital will boost demand, as real estate remains the most effective investment channel to date.

Experts believe that the "overcoming obstacles" phase of the real estate market is over, especially this year. The boost from previously issued "rescue" mechanisms and policies will have a stronger impact after sufficient time to "take effect." These include more than 20 Resolutions, Decisions, Decrees, Circulars, Directives, and Official Telegrams issued by the Government and ministries last year. In particular, the amended Land Law, officially passed by the National Assembly in January, will create many important turning points; coupled with the predicted macroeconomic stability; significantly reduced financial obligations for businesses; and the gradual opening up of the bond market…

The "three-pronged" strategy opens further doors for the market to move upward.

Along with the impact of external factors, the core value that will help the real estate market quickly return to its growth trajectory is the internal strength of businesses. Especially key players, such as the "giant" Vinhomes, since the end of last year, despite facing many pressures, have consistently boosted supply, both in quality and quantity; organizing numerous large-scale sales and kick-off events that have "stirred up" the market. A series of support programs for investors and customers with unprecedented incentives have also been implemented, helping the secondary market maintain transactions.

Along with adding high-quality product offerings, leading real estate developers like Vinhomes are also pioneering in "breaking the ice" of the market by creating additional "leverage" in supply and demand. Most notably, they recently launched a new business model, incorporating a self-managed distribution system. As a result, thousands of sales staff have joined the Vinhomes team in recent times.

Vinhomes' three-pronged business model, comprising agencies, proprietary trading, and an online "real estate marketplace," is expected to further drive the growth of the real estate market.

Simultaneously, Vinhomes Market – an online platform supporting transactions of Vinhomes properties (including primary, secondary, and rental properties) – is also preparing to launch. This is an online "real estate market," built with the criteria of ease of use and easy searching – a place where customers, residents, and investors can "Buy and sell smoothly - Enjoy convenient experiences - Invest successfully."

In particular, Vinhomes continues to strengthen and enhance its network of capable and reputable agents across all three regions of Vietnam: North, Central, and South. For agents with real potential, the company will implement strong incentive policies to promote their development and build long-term cooperative relationships, including investing in agency companies, ensuring mutually beneficial cooperation.

The emergence of the "Vinhomes Proprietary Trading" unit not only demonstrates strong determination but also reflects the company's long-term vision, preparing to seize new opportunities. "We believe that the combined strength of this three-pronged approach will boost market liquidity, helping Vinhomes achieve new sales milestones in the future," emphasized Ms. Nguyen Thu Hang, General Director of Vinhomes. This also serves as a "lever" that can create a ripple effect on the market as a whole.

Experts predict that in 2024, the market will see the return of approximately 30-40% of real estate sales staff. The three-pronged business model, comprising agencies, proprietary trading, and online "real estate marketplaces" like the one Vinhomes is aggressively implementing, is accelerating this process.

With many experienced real estate agents in the right positions, their "warrior" spirit activated, and their professional and systematic work style, along with the strong support of the Vinhomes Market platform, will be a crucial bridge between the developer and customers and investors, creating more vitality and confidence in the market. Especially with Vinhomes' portfolio of properties with clear legal status and superior product quality, guaranteeing long-term value appreciation, the vibrancy is already visible from this point onwards.

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