Vinhomes added a self-employed distribution system, recruited a strong sales force of up to thousands of people along with the strongest dealer system in the market, and prepared to launch the "online real estate supermarket" Vinhomes Market.
The “overcoming obstacles” phase is over.
Optimism is returning to the real estate market. Specifically, up to 65% of respondents said they still plan to buy real estate in the next year, according to the Consumer Sentiment Report and Index for the first half of 2024 recently released by the website batdongsan.com.vn. Real estate buyers and sellers are no longer as cautious as in 2023. The real estate market sentiment index in the first half of 2024 increased by 3 points compared to the second half of last year.
In fact, the demand for real estate ownership has grown again right after the Tet holiday. According to data from batdongsan.com.vn, the number of real estate searches nationwide started to increase from the 2nd day of Tet and continued to increase quite strongly, reaching a 124% increase by the 10th day of Tet compared to 1 week before Tet. Specifically, the number of searches for real estate for sale nationwide in January 2024 increased by 66% compared to the same period in 2023, the number of real estate for sale posts also increased by 52%.
The excitement can be seen in the two major cities of Hanoi and Ho Chi Minh City, in many segments. For example, in Hanoi, the number of searches for land, project land and apartments increased by 110%, 77% and 71% respectively compared to the same period last year. Similar figures were recorded in Ho Chi Minh City at 71%, 73% and 59%. There are no longer "land fevers" like in early 2022, but signs of heating up are quite clear. In particular, in some "hot coordinates" with projects of large investors such as Vinhomes, buying, selling and transferring transactions are always bustling.
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| In Hanoi, the real estate market is bustling with searches for land, project land and apartments increasing by 110%, 77% and 71% respectively compared to the same period last year. |
The flow of money into real estate will accelerate in the coming time. This is stimulated by the sharp decrease in bank interest rates, down to the lowest level in the past 10 years. Cheap capital will boost demand, because up to now, real estate is still considered the most effective investment channel.
Experts believe that the "overcoming obstacles" period of the real estate market has passed, especially this year, the boost from the previously issued "rescue" mechanisms and policies will have a stronger impact after enough time to "penetrate". That is more than 20 Resolutions, Decisions, Decrees, Circulars, Directives, and Official Dispatches issued by the Government and ministries and branches last year. In particular, the Land Law (amended) officially passed by the National Assembly in January will create many important turning points; along with the forecasted stable macro -economy ; enterprises have significantly reduced financial obligations; the bond market is gradually being opened up...
The "tripod" opens the door for the market to go up
Along with the impact of external factors, the core value that helps the real estate market quickly return to growth is the internal strength of businesses. Especially the pillars, such as the "big guy" Vinhomes, since the end of last year, despite facing many pressures, have always increased supply, both in quality and quantity; organized many large-scale opening and kick-off events to "stir up" the market. A series of support programs for investors and customers with "unprecedented" incentives have also been implemented, helping the secondary market maintain transactions.
Along with adding quality product portfolios, leading real estate developers such as Vinhomes are always pioneers in “breaking the ice” of the market by creating more “leverage” between supply and demand. Most notably recently is the launch of a new business model, with the addition of a self-employed distribution system. Accordingly, thousands of sales staff have joined the Vinhomes army in recent times.
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| Vinhomes' three-pronged business model, including agency, self-employment and online "real estate market", is expected to continue to promote the growth of the real estate market. |
In parallel, Vinhomes Market - an online platform supporting transactions of Vinhomes real estate (including primary, secondary and rental) is also preparing to be put into operation. This is an online "real estate market", built with the criteria of ease of use and ease of search - where customers, residents and investors "Convenient to buy and sell - Convenient to experience - Convenient to invest".
In particular, Vinhomes continues to consolidate and strengthen the network of qualified and reputable agents in all three regions of the North - Central - South. For agents with real potential, the Company will introduce strong promotion policies for agents to develop, build long-term cooperative relationships, including investing in agent companies, ensuring mutually beneficial cooperation.
The emergence of the “Vinhomes Self-Employed” block not only shows great determination but also demonstrates the long-term vision of the enterprise, preparing to welcome new opportunities. “We believe that the combined strength of this tripod will promote liquidity in the market, helping Vinhomes achieve new sales feats in the future,” emphasized Ms. Nguyen Thu Hang, General Director of Vinhomes. This is also the “lever” that can create a ripple effect on the market in general.
Experts predict that by 2024, the market will welcome the return of about 30-40% of real estate sales staff. The three-legged business model, including agents, self-employed and online "real estate market" like Vinhomes, which has just been vigorously deployed, is accelerating this process.
Many experienced brokers are placed in the right position, activated with the spirit of "warrior", professional and methodical working style, along with the effective support of the Vinhomes Market platform, which will be an important bridge between investors and customers, and investors, creating more vitality and trust for the market. Especially with clear legal products, superior product quality, ensuring long-term value increase like Vinhomes, the bustle can be seen right from this moment.
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