The Portuguese coach's 'brand'

THE WHOLE WORLD IS HUNTING FOR THE " NEW MOURINHO"

Talented coaches with numerous achievements like Jose Mourinho are not actually rare. The difference is that when Mourinho reached the top (more than 20 years ago), he created many profound and unique imprints. On the other hand, the world was stunned, and everyone had to ask: Where did that coach come from?

Mourinho himself had to "market" to his players. He told the players of Uniao de Leiria (Portugal) on their first training session: "You must know that I am very good, it's just that nobody knows me yet. I need your cooperation. Anyone who believes in me and truly cooperates will be moving with me to big clubs in the near future."

Coach Ruben Amorim is expected to help Manchester United revive.

Mourinho only needed one season at the small club Uniao de Leiria to make the professional world aware of his talent. He was then brought to Porto (Portugal), where he won every single league title, including the UEFA Cup and the Champions League. He then moved to England and immediately triumphed with Chelsea, despite the team not having won a national championship in half a century.

Many other coaches have been successful. But not everyone has had the same impact as Mourinho. Wealthy clubs all wanted the "new Mourinho." Chelsea, for example, signed André Villas-Boas. Jorge Jesus, Leonardo Jardim, Nuno Espírito, Marco Silva… all proved their worth. Gradually, the "Portuguese brand" was established in the coaching world.

Not long ago, statistics showed that in the top 7 European national leagues and the Saudi Pro League, Portuguese coaches were the second most numerous group, second only to Spanish coaches (of course, not including native coaches).

I AM WILLING TO LEARN AND ALWAYS STRIVE FOR EXCELLENCE.

In a highly acclaimed, best-selling book co-authored by former football legend Gianluca Vialli and renowned journalist Gabriel Marcotti, there's a separate chapter dedicated to coaching. Portuguese coaches like Mourinho are particularly eager to learn. They are passionate about it, not simply "learning the trade." Conversely, if you ask an established English coach about standard FIFA and UEFA coaching courses, you'll hear the familiar answer: "Why bother? We won the World Cup, so we didn't need to learn!" That's the difference between different schools of football.

Ruben Amorim at least had a successful playing career (he was Cristiano Ronaldo's teammate in two World Cups). The rest, from Mourinho and Villas-Boas to Marco Silva and Paulo Fonseca, have mostly never played top-level football (or if they did, they failed as players). They lack experience to rely on, so they strive to learn. On the other hand, coaches who have received formal training in Portugal are often very proactive in fostering creativity and imposing their own thoughts and opinions. This is a very different coaching approach compared to the "traditional" path of coaches who started as professional players: just play well, and then, after retiring, coach... using what they were trained to do.

Portugal is a footballing nation that specializes in exporting players. Even the biggest clubs like Porto and Benfica can't keep their stars, let alone smaller teams. Coaches in Portuguese football have to work even harder because they never get the players they want; as soon as a star emerges, they leave immediately. This difficult situation has made Portuguese coaches very skilled in tactics and creative solutions.

Finally, in Western Europe, Portugal is a… poor country. If you're from a poor family and want to change your life, play football. If you don't have the talent to play football, then go to school to become a good coach!

Source: https://thanhnien.vn/thuong-hieu-hlv-bo-dao-nha-185241119201625706.htm