With the determination to build Bac Lieu City into a tourism center of the province and the Mekong Delta region, the City Tourism Development Steering Committee has developed a plan to implement the Action Program on tourism development associated with breakthrough goals and solutions.

Bac Lieu City exploits cultural values and festivals associated with tourism development.

Promote combined strength

Compared to other localities in the province, Bac Lieu City has many potentials and strengths for developing many types of tourism. Based on this advantage, the City Tourism Development Steering Committee has proposed the viewpoint: developing Bac Lieu City tourism comprehensively in terms of scope, scale, service quality and ensuring sustainability, truly a comprehensive service economy , inter-sectoral, inter-regional, highly socialized, with profound cultural content. At the same time, focusing on linking the tourism industry with other industries and fields in the value chain to form tourism products with the city's own unique features.

Along with that is focusing on effectively exploiting tourism resources associated with preserving and promoting national cultural values, historical and cultural relics. Developing tourism is associated with ensuring national defense - security, social order and safety and environmental protection. The tourism industry participates in solving employment and social security, gradually building the city into a tourism center of the province, an attractive destination attracting a large number of tourists with many types, rich, attractive and high-quality services as a breakthrough, creating a driving force to promote socio-economic development. In particular, tourism development is the responsibility of the entire political system, all levels, all sectors, and the whole society, with close leadership and direction of Party committees at all levels, unified management of the State. Strongly promote the role of enterprises, communities and focus on mobilizing resources for tourism development.

With this guiding viewpoint, it has created a combined strength for the city to effectively exploit and promote its potentials and advantages. After 2 years of implementing the Resolution of the City Party Congress, tourism activities have recovered and developed rapidly after the impact of the COVID-19 pandemic. The evidence is that the number of visitors and tourism revenue achieved strong growth. According to statistics in the past 2 years, the city has welcomed more than 5.8 million visitors, an increase of 75.4% over the same period and revenue of over 5,644 billion VND, an increase of 54.2% over the same period. This encouraging result is thanks to the city's effective implementation of the policies and resolutions of the Central Government, the Provincial Party Committee, the Provincial People's Committee and the issuance of specialized projects and plans on tourism development. In addition, tourism infrastructure and tourism development projects have been invested in, the system of tourism service facilities, tourism products and typical tourism destinations have been upgraded. Up to now, the city has more than 100 accommodation service businesses, including 29 star-rated hotels and 9 typical tourism destinations recognized by the Mekong Delta Tourism Association. In addition, many cultural works serving tourism development in the city have also been restored and upgraded, such as: Thai Duong Stone Clock Relic, Xiem Can Pagoda, Quan Am Buddha Temple Area, Bac Lieu Prince's House Area, Nha Mat Tourism Area and maintaining and developing more amateur music clubs, electric tourism car models to visit the city, etc.

Tourists visit a longan garden in Vinh Trach Dong commune (Bac Lieu city). Photo: KT

Aim for rapid recovery and high growth

Promoting these results in conjunction with the goal of rapid recovery and high growth, Bac Lieu City will continue to innovate methods and content, enhance the application of information technology, ensure unified and professional implementation and improve the effectiveness of domestic and international tourism promotion associated with the needs and tastes of each market, in accordance with the identified development tasks. Actively participate in tourism fairs and festivals to introduce Bac Lieu City tourism. Coordinate with the province to host regional cultural, sports and tourism events in the city to exploit and promote the value of cultural and sports works in the city, thereby combining with tourism and promoting the image of tourism to domestic and foreign tourists.

Actively participate in events held inside and outside the province to promote and advertise the city's tourism such as: seminars, conferences on tourism; trade fairs - tourism of the province and provinces and cities nationwide; festivals, competitions on tourism; cultural, sports and tourism events at provincial, regional and national levels. Strengthen the application of information technology to support tourism promotion such as: building information tourism applications, improving the quality of the tourism section on the city's electronic information portal; promote the city's tourism promotion through social networking channels such as: Facebook, Zalo...

At the same time, the city will join the provincial tourism promotion delegations in localities with strong tourism development and large travel businesses. Organize survey and sightseeing trips for delegations from other provinces, domestic travel agencies, domestic news agencies and newspapers at tourism routes and destinations with tourism potential in the city to exchange experiences in tourism management and promotion. At the same time, seek the support of the Provincial People's Committee and the Department of Culture, Sports and Tourism for the city to implement solutions to promote tourism development, especially in tourism product development, tourism promotion and human resource development.

The city will also effectively implement programs of association and cooperation in tourism development with provinces and cities, especially the Program of association and cooperation in tourism development between Ho Chi Minh City and 13 provinces and cities in the Mekong Delta. Effectively implement coordination and linkage between managers, tourism service businesses, tourism areas and destinations to strengthen management, association and cooperation, thereby grasping the tourism market to best meet the needs of tourists coming to Bac Lieu City...

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Source: https://baocamau.vn/tp-bac-lieu-phat-trien-du-lich-toan-dien-va-ben-vung-a76585.html