Compared to other localities in the province, Bac Lieu City has many potentials for tourism development. This is identified as a strength that creates competitiveness for unique tourism products that attract visitors to the city.

Traditional music performance in the traditional folk festival of the Chinese community in Bac Lieu city.

Combining exploitation with conservation

With the goal of exploiting and promoting inherent strengths, the Action Program on tourism development in Bac Lieu City determined: "Promoting the conservation and promotion of heritage values, culture, art, traditional festivals, and culinary culture to become unique tourism products".

To achieve this goal, Bac Lieu City will continue to invest in renovating and embellishing historical and cultural relics, especially those that have been ranked, to include them in tourist routes. At the same time, it will encourage the maintenance and repair of communal houses, pagodas and temples to create more attractions for tourists. In particular, it will coordinate well with places of worship to organize traditional festivals and annual cultural festivals such as: Da Co Hoai Lang Festival, Quan Am Nam Hai Festival, Nguyen Tieu Festival, An Praying Festival, Chol-chnam-thmay Festival, Sen Don-ta... and other typical festivals, in order to preserve and promote national cultural identity associated with cultural activities, entertainment to promote and attract tourists.

In addition, the city will also consolidate, increase investment and establish new amateur music clubs in tourist areas and spots to serve tourists. At the same time, strongly develop traditional art forms such as Bac Lieu poetry, Du Ke, Robam dance, Trieu Kich... to serve the needs of tourists to enjoy, experience and enjoy, and explore the culture. In particular, encourage amateur music artists to continue to compose and teach about this unique cultural form and create new vitality for folk art forms that are at risk of fading into tourism development. In particular, Bac Lieu City has been and is continuing to survey, research, and evaluate the city's culinary potential in terms of tourist attraction, classifying cuisine according to the market and tourist tastes; focusing on researching and processing and promoting the implementation of solutions to develop culinary brands from Bac Lieu shrimp. In addition, it is necessary to promote and introduce cuisine in many forms such as: on mass media, through fairs, tourism festivals; participating in provincial culinary festivals... to introduce and promote its typical and famous dishes to domestic and foreign tourists such as: bun nuoc leo, bun bo cay, banh xeo A Mat, fresh seafood... In particular, encourage and support restaurants and hotels specializing in preparing traditional dishes and preparing new dishes. Improve the service quality of the food court of Bac Lieu city night market and some other areas in the city center to meet the needs of tourists for sightseeing, shopping and enjoying delicious specialties.

Tourists enjoy delicious food at A Mat pancake restaurant in Giong Nhan tourist area (Bac Lieu city). Photo: LD

INCREASE INVESTMENT

Along with promoting cultural values in tourism development, another important task and solution is to increase investment in building new tourism products, especially investing in eco-tourism and agricultural tourism products to form new attractive tourism routes.

Accordingly, Bac Lieu City will call for investment in eco-tourism projects such as: Eco-tourism associated with wind power tours; Bac Lieu Bird Garden eco-tourism; access bridge and sea services; building Giong Nhan area to become a key community tourism area of the city associated with the One Commune One Product (OCOP) Program, with many rich services such as: dining, entertainment, sightseeing, homestay, etc.

Along with that, it is calling for investment in areas with advantages in fruit orchards, along with guidance, support, and mobilization of people to renovate mixed gardens, plant fruit trees, and improve the aesthetic surface of ponds and lakes to raise valuable aquatic products and animals to develop garden tourism and rural tourism areas.

In addition to attracting investment, Bac Lieu City will focus on improving the quality of tourism services, diversifying, perfecting and improving the quality of services in the system of hotels, accommodation facilities, restaurants, entertainment services, shopping, health care, etc.

Particularly for tourism activities, it will guide, transport tourists and the stages of reception, customer service, enhancing the integration of the city's tourism services with provinces and regions. Encourage businesses and business establishments to invest and upgrade tourism service facilities towards high-end, national and international standards. Support and facilitate the professionalization of tourism service facility management such as: standardizing management titles, creating a professional management team and organizing study tours for facility managers, encouraging the hiring of highly qualified managers, organizing votes for good managers. Linking the classification and ranking of tourist accommodation facilities, perfecting tourism services to improve quality, including service quality. Encourage and research the application of measures to improve the efficiency and quality of tourism service facilities such as: organizing hotel reception competitions, table service competitions, etc.

In addition, the city will pay attention to coordinating with travel businesses to strengthen and train tour guides according to prescribed standards; improve the tourism service style for tourist drivers, implement solutions to ensure safe tourist transport vehicles, with adequate equipment, ensuring politeness and satisfaction for tourists; encourage and mobilize investment in means of transport with modern technology, environmentally friendly to serve tourists. Deploying the province's tourism stimulus contents and solutions in the city must be suitable to reality and trends, feasible, creating consensus among all levels, sectors, and tourism service business units in the city. Concentrate resources of the State and enterprises to effectively implement the proposed contents. Tourism products, services, stimulus tours, and promotions must ensure quality, be highly competitive, and develop sustainably. Through tourism stimulus programs, ensure to achieve the planned targets and create conditions for people to visit and travel in Bac Lieu City, especially gradually recover the number of tourists affected by the COVID-19 pandemic and economic downturn...

Ireland

Source: https://baocamau.vn/tp-bac-lieu-xay-dung-va-phat-trien-cac-san-pham-du-lich-dac-thu-a76581.html