What's special about G-Dragon's nearly 3 billion VND daisy brooch missing petals?

In recent days, the online community has been overwhelmed with the news that the "Kpop king" will perform in Vietnam in June. Specifically, the leader of Big Bang will participate in a music festival held at My Dinh Stadium, Hanoi . This is also the first time in 13 years that G-Dragon has returned to Vietnam.

Immediately after the information was announced, many major brands as well as fans created a series of works based on G-Dragon's signature daisy flower without petals (also known as PMO Daisy or G-Daisy).

This is the symbol of the fashion brand Peaceminusone (PMO) founded by G-Dragon in 2016. During the Übermensch world tour, the male artist wore a diamond-encrusted PMO Daisy pin on his shirt.

Daisy brooch worth nearly 3 billion VND

This pin is a collaboration between G-Dragon and Jacob & Co., crafted from 18K white gold, decorated with 9.31 carats of white diamonds, 1.94 carats of yellow sapphires and 4.2 carats of tsavorite.

The missing chrysanthemum petal is located at the 8 o'clock position, symbolizing G-Dragon's birthday, August 18, 1988. In addition, in Korean culture and many Asian countries, the number 8 is also considered a lucky number. Therefore, the missing petal at the 8 o'clock position becomes an intentional highlight, at the same time showing the personal mark of the Big Bang leader.

In addition, PMO Daisy also reflects the combination of ideal and reality, the philosophy of G-Dragon's fashion brand. The imperfect daisy symbolizes individuality, difference and breaking the mold.

G-Dragon took a photo with Pharrell Williams, wearing a diamond brooch on his shirt (Photo: Jacob & Co.).

Notably, this pin was sold for $112,500 (nearly 3 billion VND) at Pharrell Williams' Joopiter charity auction in October 2024.

When G-Dragon first met jewelry designer and founder Jacob Arabo, he gave him a PMO daisy brooch, which Jacob Arabo then transformed into a piece of jewelry in the most stunning way.

There is only one such brooch in G-Dragon's personal collection. However, a second one was specially crafted by Jacob & Co. for the auction.

Daisy without petals - symbol of personal brand

Not only successful in the music industry, G-Dragon is also a global fashion icon. Even during his hiatus from music, the male artist still attracts fans with his creative efforts in fashion.

PMO is the brainchild of G-Dragon and longtime stylist Gee-Eun. Since its inception in October 2016, the Korean brand has received widespread acclaim, entering the mainstream with a notable collaboration with Nike.

The brand logo first appeared on the cover of G-Dragon's 2013 album Coup d'Etat . The symbol embodies the brand's philosophy and the Big Bang leader's artistic vision.

Specifically, the brand logo resembles a peace symbol but is stylized, with a straight line removed, displaying the letters "G" and "D" placed next to each other.

One of PMO's notable collaborations is with sportswear brand Nike (Photo: Daman).

The brand is known for its distinct DNA that blends streetwear and luxury, presenting a diverse range of products that includes clothing, accessories and headphones. From jackets to hats to footwear, its products cater to the discerning tastes of fans and fashionistas alike.

The overall design language of the brand is largely based on G-Dragon’s aesthetic concept and personal style. Not only popular among the fan community in particular, PMO clothing is also chosen by supermodel Bella Hadid and many other celebrities.

The brand's clothing is mostly one-size-fits-all, designed to fit a little bigger than standard clothing. Each item in the brand's catalog has a unique numbered tag, or "identifier," that has no specific meaning and can affect resale value. Certain number sequences, such as 1234, 8888, or 0818, can command high resale values.

A signature feature of the brand is the signature strap, which attaches to the lining at the back of most shirts and hats. This detail serves as a visible reminder of the brand's identity.

Neymar and Mbappe wear Nike Air Force 1 x Peaceminusone Para-noise shoes (Photo: X, @k.mbappe).

Nearly 10 years since its establishment, PMO has built strategic partnerships with various brands.

From traditional fashion houses to streetwear pioneers like Hiroshi Fujiwara to industry giants, their collaborations demonstrate business acumen and crossover appeal.

PMO has collaborated with streetwear brand Ambush, Vogue magazine, French retailer Colette... But the most prominent collaboration cannot be ignored Nike. Every time a new version of PMO x Nike shoes is launched, those products are received with great anticipation, often selling out within minutes of going on sale.

The duo's collaboration has resonated with the public, even individuals who are less interested in fashion. Even soccer players like Neymar and Mbappé, singers J Balvin and Jay Chou are happy to wear G-Dragon's shoes.

Source: https://dantri.com.vn/giai-tri/tram-cai-ao-hoa-cuc-thieu-canh-gan-3-ty-dong-cua-g-dragon-co-gi-dac-biet-20250522142857189.htm