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Economic prospects from community tourism development model

(Baothanhhoa.vn) - With the advantage of natural landscape and many unique features in production, daily life and cuisine of local ethnic people, in recent years, Lap Thang village, Thach Lap commune (Ngoc Lac), now the new Thach Lap commune, has become an attractive community tourism destination, attracting a large number of domestic and foreign tourists. The new step in tourism development has created jobs and increased income for the people.

Báo Thanh HóaBáo Thanh Hóa02/07/2025

Economic prospects from community tourism development model

Tourists visit the silkworm farming process in Lap Thang village, Thach Lap commune.

Lap Thang village has 143 Muong ethnic households. Local people still preserve many unique features in production and daily life, such as: living in stilt houses, weaving brocade, weaving, growing mulberry trees to raise silkworms... In 2021, when the People's Committee of Ngoc Lac district (old) built the Project "Preserving and developing traditional stilt houses of the Muong ethnic group associated with developing community tourism in the period of 2021-2025", it opened up a new direction for economic development for local people. Accordingly, in Lap Thang village, 4 households were supported with 20 million VND/household to renovate gardens, fences, renovate and embellish stilt houses and ancillary works according to community tourism standards and about 40 households proactively renovated and embellished their houses and grounds to serve visitors.

The family of Ms. Pham Thi Vinh, owner of the Hich Homestay accommodation facility, is one of the pioneers in community tourism in Lap Thang village. With support to renovate and upgrade the stilt house and the premises as well as training in community tourism, Ms. Vinh's family can now serve about 80 diners and 30 overnight guests. Although it has only been in operation for nearly 2 years, the development of community tourism has helped her family have a stable income and improve their quality of life. Ms. Vinh said: "Since participating in the development of community tourism, my family has proactively invested, improved facilities, and increasingly improved the premises to meet the accommodation and food service requirements. At the same time, by participating in tourism training courses, the quality of service has been improved, and the number of visitors and positive feedback about the facility has increased. Thereby, the family's income has been increased, in addition to developing a chain of links for the consumption of agricultural products and specialties for local people."

The people of Lap Thang village are mainly Muong ethnic group, living in traditional stilt houses. This is a long-standing and unique cultural feature to attract tourists. Ms. Pham Thi Chien, director of Thach Lap Agricultural and Tourism Cooperative, said: "To develop community tourism, local people have renovated and preserved traditional stilt houses and maintained and promoted unique traditional activities, such as: brocade weaving, mulberry farming, silkworm raising, weaving... to create a difference, uniqueness, and uniqueness of the village. Along with that, households with the need to develop community tourism have linked up and established cooperatives with production groups, such as: food supply groups, weaving groups, brocade weaving groups, art groups, tour guide groups, service groups... to ensure proactiveness in all stages of tourism development.

It is known that Thach Lap Agricultural and Tourism Cooperative was established in 2024, with 5 official members to support, share experiences, and connect local households to participate in developing, supplying and serving the development of community tourism. After just over 1 year of development, the Cooperative has made clear changes and attracted nearly 300 more associated members, divided into product groups serving community tourism. In particular, the Cooperative has gradually restored the profession of growing mulberry, raising silkworms, weaving silk, rattan and bamboo weaving... which seemed to have disappeared in the locality. The preservation and development of brocade weaving has created a highlight, building a unique color in tourism development.

Mr. Pham Van Ruong, in Lap Thang village, said: "The bamboo and rattan weaving profession has been with my family for more than 30 years. It has been inactive for a while, but when the local tourism development realized the need for tourists to explore, experience and use the products, we resumed the profession. In addition to providing products for accommodation establishments in the area, my family also participated in welcoming a number of groups of visitors to visit and experience the weaving profession... Through participating in tourism development, we not only preserve the profession but also develop the economy from the profession."

According to statistics from the People's Committee of Thach Lap commune, from the end of 2021 to now, there have been nearly 90 tourist groups coming to Lap Thang village, with more than 3,000 visits. The total revenue from serving tourists is about 400 million VND. Although the number is quite small, this is really an important driving force, encouraging the people of Lap Thang village to continue investing in developing community tourism. In particular, to create more unique tourism products to attract tourists, Thach Lap Agricultural and Tourism Service Cooperative has introduced a night market model operating every Saturday in Lap Thang village to introduce and promote the beauty of culture, arts and local specialties. In addition, connecting and linking tourist attractions such as Hich hill, Quan cave, Gio cave, Hon Ke... will open up more prospects for Lap Thang village tourist destination to attract more tourists when coming to the locality.

Although the development of community tourism is still quite new, we believe that Thach Lap commune in general and Lap Thang village in particular will exploit the potential in the right direction, so that the beauty and uniqueness of nature and local people can be spread; contributing to helping local people develop the economy and improve the quality of life.

Article and photos: Thanh Hoa

Source: https://baothanhhoa.vn/trien-vong-kinh-te-tu-mo-hinh-phat-trien-du-lich-cong-dong-253875.htm


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